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LONG BEACH, Calif. (Feb 11, 2019) — With the Public Relations Student Society of America national case study competition commencing, our Bateman team launched their “ Diversity LB” campaign on Monday, Feb. 11, 2019 . Every year, the Public Relations Student Society of America (PRSSA) hosts a national case study competition for public relations students. This year’s client is the PRSA Foundation, a non-profit organization that works with industry professionals to create an inclusive and diverse workplace. The Diversity LB campaign’s goal is to bring awareness to the lack of diversity in the communications and public relations field. Throughout the next few months, our Bateman team will host a series of events and and activities to further educate students and professionals within the industry. Their campaign will run from Feb. 11, 2019 to Mar. 11 2019. “Awareness about the lack of diversity in the field of public relations and communications. We hope to spread the knowledge and importance of having people of diverse backgrounds in these fields and to create a lasting impact, said Ines Torres, team leader of Diversity LB.” Visit their campaign website: www.diversitylb.com Check out their Instagram: @diversitylb Check out their Facebook: Diversity LB Check out their LinkedIn page: Diversity LB About PRSSA-LB PRSSA-LB is a chapter of the Public Relations Student Society of America (PRSSA) located at California State University Long Beach (CSULB). The organization prepares students for their careers in public relations by providing opportunities for networking and professional development. Members of PRSSA-LB have access to guest speaker events, various career tours and exclusive newsletter content. The chapter was founded in 1972 by PR professional and CSULB professor Frank Winston Wylie and continues to thrive as a premier network of future PR professionals. ###
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LONG BEACH, Calif. (May 11, 2018) — The 2017-2018 academic year is coming to a close for PRSSA-LB. In a time frame of less than nine months, the chapter saw to six guest speakers and three career tours, doubled its membership, appeared at two major conferences and produced a team of five students who are now finalists in the PRSSA National Bateman Competition.
PRSSA-LB met its goal of providing 2017-2018 members with ample networking opportunities. Meetings featured guest speakers from organizations that include Sitrick & Company, Anschutz Entertainment Group (AEG) and the Los Angeles Lakers. Members also had the opportunity to explore the PR department of Taco Bell managed by Matt Prince (PRWeek Top 40 Under 40 professional), as well as The Brand Amp and Golin, two of the world’s leading public relations agencies. Membership by the end of the Spring 2018 semester totaled 61 students, a 103 percent increase from the previous spring. Concurrently, PRSSA-LB met its goal of attending the PRSSA Regional Conference in Fullerton, California, the PRSSA National Conference in Boston and PRSSA National Assembly in Miami. Toward the end of the Spring 2018 semester, PRSSA notified the chapter that its Bateman team was one of the top three participants in the national competition. The team, led by Bianca Granado, will present its case study to a panel of judges in Charleston, South Carolina on May 14-15. “During my time serving this chapter, I’ve seen a remarkable growth in membership, activity and awareness,” said outgoing Chapter President Jazmin Lucero. “The leadership from this year’s team has far exceeded my expectations and I am so proud of our accomplishments.” The formal start of the newly elected Executive Board’s term will conclude the 2017-2018 academic year. “I look forward to what the new Board and I can contribute to PRSSA-LB and I am confident we will continue to see the success of this chapter,” said incoming Chapter President Ines Torres de Jesus. About PRSSA-LB PRSSA-LB is a chapter of the Public Relations Student Society of America (PRSSA) located at California State University, Long Beach (CSULB). The organization prepares students for their careers by providing opportunities for networking and professional development. Members of PRSSA-LB have access to guest speaker events, various career tours and exclusive newsletter content. The chapter was founded in 1972 by PR professional and CSULB professor Frank Winston Wylie and continues to thrive as a premier network of future PR professionals. LONG BEACH, Calif. (March 14, 2018) — The last two months of the Spring 2018 semester will see two guest speakers join PRSSA-LB. The chapter has confirmed that Warner Bros. Digital Marketing Manager Colin Sommer will live chat with the chapter via Google Hangouts on Tuesday, April 10 and not on Thursday April 12 as originally announced. Los Angeles Lakers Director of Community Relations Matthew Makovec has also been confirmed, and will speak to the chapter in-person on Wednesday, May 2.
The time of the live chat with Sommer will remain at 6 p.m. despite the date-change. This event will require PRSSA-LB members to attend Tuesday’s general meeting as the live chat will be accessible only at the meeting. The tentative location will be LA3 room 206 and will be confirmed or updated with an announcement on the chapter’s social media. Matthew Makovec, previously an unconfirmed guest, will officially be PRSSA-LB’s final guest speaker of Spring 2018. Makovec has acquired community relations experience with several major sports teams in his career before taking his current position with the Lakers, and his discussion with PRSSA-LB will focus on social responsibility in the sports industry. This meeting will take place on May 2 at 6 p.m. and the location will be announced on social media. About PRSSA-LB PRSSA-LB is a chapter of the Public Relations Student Society of America (PRSSA) located at California State University Long Beach (CSULB). The organization prepares students for their careers in public relations by providing opportunities for networking and professional development. Members of PRSSA-LB have access to guest speaker events, various career tours and exclusive newsletter content. The chapter was founded in 1972 by PR professional and CSULB professor Frank Winston Wylie and continues to thrive as a premier network of future PR professionals. LONG BEACH, Calif. (Feb. 28, 2018) — PRSSA-LB is updating the date and time of several events taking place in March and April of the Spring 2018 semester. The chapter has cancelled the Resume, Cover Letter and LinkedIn Workshop on March 9 and has booked Warner Bros. Digital Marketing Manager Colin Sommer as the guest speaker for the April 12 meeting. An additional guest speaker meeting and a second career tour are currently being coordinated for the home stretch of the semester.
PRSSA members who planned on attending the workshop are encouraged to instead attend the CV/Cover Letter Workshop being held by the College of Liberal Arts (CLA) on March 7. As for the April 12 meeting, the room and time will remain as USU Room 205 from 6 p.m. to 8 p.m. and Sommer is scheduled to join the chapter during the meeting via Google Hangouts. Sommer is the lead digital marketer for the Harry Potter Global Franchise Development group at Warner Bros. and will speak on his experience with digital media and brand storytelling. In addition to the aforementioned updates, PRSSA-LB is scheduling a final guest speaker meeting with Los Angeles Lakers Director of Community Relations Mathew Makovec. The target date range of the meeting is the week of April 30 and the precise date and time will be posted on the chapter’s calendar as soon as it is confirmed. Makovec will join the meeting in-person to discuss social responsibility in the sports industry. The chapter is also targeting a career tour of the Aquarium of the Pacific public relations department in the month of May. The date and time of this event will also be posted on the calendar once confirmed. About PRSSA-LB PRSSA-LB is a chapter of the Public Relations Student Society of America (PRSSA) located at California State University Long Beach (CSULB). The organization prepares students for their careers in public relations by providing opportunities for networking and professional development. Members of PRSSA-LB have access to guest speaker events, various career tours and exclusive newsletter content. The chapter was founded in 1972 by PR professional and CSULB professor Frank Winston Wylie and continues to thrive as a premier network of future PR professionals. The Long Beach State University baseball team will Play With Purpose on Sunday, Feb. 18LONG BEACH, Calif. (Feb. 18, 2018) - The Long Beach State Dirtbags have partnered with nonprofit organization With Purpose to host “Play With Purpose,” a charity baseball game dedicated to striking out childhood cancer, on Sunday, Feb. 18. at Bohl Diamond at Blair Field. Beginning at 11 a.m., “Play With Purpose” will be a day of family-friendly fun for a charitable cause, featuring games, food and, of course, plenty of baseball. The Dirtbags will donate a portion of ticket sales to With Purpose and its mission to support children battling cancer. With Purpose is a youth and community-led movement dedicated to advancing childhood cancer treatment research. To kick off the special game, a patient of the Jonathan Jacques Children’s Cancer Center at Miller Children’s Hospital Long Beach has been invited to throw the first pitch. The National Anthem will be sung by Miranda Harrison, a childhood cancer advocate. “Sunday’s game will be a special event combining the Dirtbags opening weekend with the LBSU student-led campaign for nonprofit With Purpose, dedicated to conquering childhood cancer,” said LBSU Director of Marketing Kelli Gill. “It’s our hope that the Long Beach community will rally around this important event, much like they do our baseball team and raise awareness for childhood cancer research.” The community event will feature a special “VIP” (“Very Important Purpose”) area with a caricature artist, games and lunch catered by Naples Rib Company. In the “VIP” area, guests can enjoy a view of the game from the third base line while learning about ways to help in the fight to help childhood cancer. Through this partnership, the Dirtbags and With Purpose hope to shed light on the issues surrounding childhood cancer while raising funds for With Purpose, and encouraging the Long Beach community to take action on this cause. Childhood cancer research is vastly underfunded in the United States. In 2016, the National Cancer Institute designated roughly 4 percent of its research budget to childhood cancer, according to the institute’s annual report, and only three cancer treatments have been approved for children in the last 30 years. Compare that to more than 100 new treatments for adult cancer in the first six months of 2017. With support from community grassroots efforts like “Play With Purpose,” With Purpose advocates for children battling cancer by identifying and supporting initiatives that advance treatment options. Tickets for “Play With Purpose” are $10 each. For every ticket purchased through the below link, $5 will go to With Purpose. To purchase tickets, visit www.longbeachstate.com/playwithpurpose. ABOUT WITH PURPOSE: With Purpose is a nonprofit organization dedicated to conquering childhood cancer. Founded in 2014 and powered by grassroots efforts, With Purpose advocates for families affected by childhood cancer, empowers young activists to take action and invests in initiatives that advance childhood cancer treatment research. For more information on With Purpose, visit with-purpose.org. With Purpose LB is a month-long campaign created to increase awareness of With Purpose and their mission. The campaign strives to educate the Long Beach public about the issues associated with bringing childhood cancer treatments to the market, raise funds for With Purpose and activate the youth of Long Beach to get involved and make a difference in conquering childhood cancer. For more information on this campaign, visit facebook.com/withpurposelb. CONTACT: Kevin Olivares 562.533.0334 withpurposelb@gmail.com LONG BEACH, Calif. (Feb. 6, 2018) – PRSSA-LB has published a new, dynamic event calendar on the chapter website. The page contains details on every event confirmed for the Spring 2018 semester and will be updated throughout the semester with newly approved events.
The new calendar is part of PRSSA-LB’s transition to a digital media-driven communications platform. “With this new improvement to the website, the chapter can easily provide members with extensive information on events and members will now have better means to find the events most relevant to their goals,” said chapter president Jazmin Lucero. In addition to PRSSA-LB events, the new calendar will feature events hosted by related organizations including neighboring PRSSA chapters and the Long Beach State Bateman Team. About PRSSA-LB PRSSA-LB is a chapter of the Public Relations Student Society of America (PRSSA) located at California State University Long Beach (CSULB). The organization prepares students for their careers in public relations by providing opportunities for networking and professional development. Members of PRSSA-LB have access to guest speaker events, various career tours and exclusive newsletter content. The chapter was founded in 1972 by PR professional and CSULB professor Frank Winston Wylie and continues to thrive as a premier network of future PR professionals. |
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