PRSSALB EXECUTIVE BOARD & AMBASSADORS
PRSSALB EXECUTIVE BOARD & AMBASSADORS
Leadership
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Position: President
Major: Public Relations, Marketing Minor
Grad: Fall 2025
Dream Industry: Music event planning (Coachella vibes!)
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The Chapter President is in charge of managing the responsibilities of the executive board and is the communication channel to the chapter’s faculty advisor and the PRSSA National Board. They are the official spokesperson of the organization, representing the policies, views, and opinions of the organization. They will manage PRSSA activities, meetings, events, issues, and concerns. They supervise and conduct chapter officers on duties, responsibilities and meetings, and semester-long agendas, goals, and objectives.
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Position: Vice President
Major: Public Relations
Grad: Fall 2025
Dream Industry: Music, Entertainment
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The Vice President is responsible for reaching out to prospective guest speakers and securing collaborations with other clubs/departments. They support the President in their semester-long agendas and will take the President's role when necessary. They will assist chapter officers with the planning, implementation, and organization of their roles, and are expected to attend all PRSSA LB events and meetings.
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Position: Director of Communication
Major: Public Relations
Grad: Spring 2026
Dream Industry: Higher Education, The Arts, Visual Storytelling (PhotoJournalism, Design)
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The Director of Communications plays a vital role in effectively leading all messaging efforts from the Executive Board to current and prospective members. They are expected to create and distribute a newsletter that showcases PRSSA events, members, and deadlines; as well as PRSA events and deadlines. They are to organize our PRSSA LB Blog that features writing from those associated within the organization and create a timeline of reminders for meetings, events, and deadlines.
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Position: Director of Membership
Major: Journalism, Marketing Minor
Grad: Fall 2025
Dream Industry: Beauty PR Company
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The Director of Membership is in charge of managing new and renewing memberships, as well as submitting them to the national organization. They will keep track of membership labels (voting members, non-voting members, and associated members). They are also expected to be the driving force behind recruitment at the beginning of each semester and preside as the main liaison between the members and the Executive Board.
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Position: Director of Events & Fundraising
Major: Public Relations
Grad: Fall 2026
Dream Industry: Fashion, Wellness
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The Director of Events is in charge of organizing and proposing social events, workshops and meetings to sustain the growth of our chapter. They will plan and execute various events to provide ample networking opportunities. They will work closely with the Treasurer to ensure that their events meet fundraising and budget standards. They will relay all event information to the Communications and Digital Media Directors.
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Position: Director of Digital Media
Major: Public Relations
Grad: Spring 2026
Dream Industry: Entertainment,Luxury Fashion
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The Director of Digital Media is tasked with creating promotional graphics and managing the chapter social media channels. They work to maintain the aesthetic over the different social media channels of PRSSA LB. In addition, they are in charge of creating any additional materials used for the chapter. They work closely with the Director of Communications to relay consistent messaging across all channels and capture club events and meetings.
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Position: Treasurer
Major: Public Relations
Grad: Spring 2026
Dream Industry: Travel, Hospitality
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The treasurer should carry out the administrative tasks for the chapter such as managing the finances and budgeting for the chapter. They will ensure quality of all records within the organization, like receipts, checks, new member fees, and reimbursements. They will keep track of the PRSSA fund and the PRSSA yearly budget and propose and execute fundraising ideas for future PRSSA events and needs.
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Position: President Ambassador
Major: Public Relations
Grad: Fall 2026
Dream Industry: Makeup, Entertainment PR, Crisis PR
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Will be the College of Liberal Arts Student Council representative for PRSSA and is required to attend CLASC meetings
The official spokesperson of the organization, representing policies, views, and opinions of the organization in its relations with the campus and community at large.
Delegate responsibilities to chapter officers their respective duties and responsibilities.
Handle issues and concerns regarding PRSSA & PRSA.
Establish goals and objectives for the organization.
Conduct regular meetings with the faculty advisor.
Point of contact for communication with the national association.
Attendance to - at minimum - 80% of all PRSSA LB events and meetings.
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Position: Communications Ambassador
Major: Public Relations
Grad: Fall 2025
Dream Industry: Tech (Netflix, Google, Meta)
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Take the lead for all messaging from the Executive Board to members and potential members of the organization.
Create and distribute a newsletter that showcases PRSSA events, members, and deadlines; as well as PRSA events and deadlines.
Organize a blog that features writing from those associated with the organization.
Create a timeline of reminders for meetings, events, and deadlines.
Attendance to - at minimum - 80% of all PRSSA LB events and meetings.
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Position: Communications Ambassador
Major: Public Relations
Grad: Fall 2025
Dream Industry: Automotive Industry PR
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Take the lead for all messaging from the Executive Board to members and potential members of the organization.
Create and distribute a newsletter that showcases PRSSA events, members, and deadlines; as well as PRSA events and deadlines.
Organize a blog that features writing from those associated with the organization.
Create a timeline of reminders for meetings, events, and deadlines.
Attendance to - at minimum - 80% of all PRSSA LB events and meetings.
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Position: Membership Ambassador
Major: Public Relations, Marketing Minor
Grad: Spring 2027
Dream Industry: Media Relations, Product PR
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Engage with past, present, and future members of the organization.
Keep track of the enrollment of members to the chapter.
Are the driving force behind recruitment at the beginning of each semester.
Preside as the main liaison between the members and the Executive Board.
Attendance to - at minimum - 80% of all PRSSA LB events and meetings.
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Position: Events & Fundraising Ambassador
Name: Ruby Hernandez
Major: Public Relations
Grad: Fall 2025
Dream industry: Entertainment, Sports, Beauty
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Ambassador roles will be split into an Events Ambassador and a Fundraising Ambassador - each position will work together to support the director, but take a focused look into their respective areas.
Manage the execution of events and meetings to sustain the growth of the chapter.
Plan and execute various events to provide ample networking opportunities and professional growth for members.
Take input from the members to organize general meetings, workshops, and social events.
Work and collaborate with other chapter officers to enact fundraising and membership duties.
Research into fundraising opportunities and communicate with businesses to support the club.
Attendance to - at minimum - 80% of all PRSSA LB events and meetings.
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Position: Events & Fundraising Ambassador
Major: Public Relations
Grad: Fall 2025
Dream Industry: Entertainment, Sports
-
Ambassador roles will be split into an Events Ambassador and a Fundraising Ambassador - each position will work together to support the director, but take a focused look into their respective areas.
Manage the execution of events and meetings to sustain the growth of the chapter.
Plan and execute various events to provide ample networking opportunities and professional growth for members.
Take input from the members to organize general meetings, workshops, and social events.
Work and collaborate with other chapter officers to enact fundraising and membership duties.
Research into fundraising opportunities and communicate with businesses to support the club.
Attendance to - at minimum - 80% of all PRSSA LB events and meetings.
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Position: Digital Media Ambassador
Major: Public Relations
Grad: Spring 2026
Job: Entertainment Industry
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Establish an online presence for the organization.
Utilize relevant social media accounts to spread awareness about the organization’s work.
Curate a website as a resource for members and potential members.
Create accurate and intriguing graphics to distribute to members.
Attendance to - at minimum - 80% of all PRSSA LB events and meetings.
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Position: Digital Media Ambassador
Major: Public Relations
Grad: Spring 2027
Dream Industry: Wedding Planning, Celebrity PR, Publicist
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Establish an online presence for the organization.
Utilize relevant social media accounts to spread awareness about the organization’s work.
Curate a website as a resource for members and potential members.
Create accurate and intriguing graphics to distribute to members.
Attendance to - at minimum - 80% of all PRSSA LB events and meetings.
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Handle all financial affairs and budgeting of the organization, maintaining all necessary accounting records.
Maintain financial accounts in the organization's name, requiring signatures of both the Treasurer and President for authorized disbursements.
Keep track of the amount and balance in the PRSSA fund.
Handle and manage all money matters considering PRSSA including receipts, checks, new member fees, keeping records of reimbursements, etc.
Attendance to - at minimum - 80% of all PRSSA LB events and meetings.