Azul PR Agency

Account Executive & Account Strategist

In my positions with Azul, I serve as an Account Executive for JPR Day, CSULB's Journalism & Public Relations Department’s annual event that brings together students, faculty, and industry professionals, where I lead my team in coordinating event logistics and developing promotional strategy. I am also Azul’s Social Media Lead, where I oversee the agency’s social media strategy and presence, strengthening our visibility both as an agency and as a nationally affiliated firm with PRSSA. Additionally, I am an Account Strategist for CSULB’s Department of Linguistics, where I support the development of strategic communication plans and contribute to campaign planning.

Why did you join Azul?

I joined Azul because I wanted to gain real client experience and apply what I’ve learned in the classroom to real-world campaigns. I was especially interested in working in an agency-style environment where I could collaborate with a team across different accounts, strengthen my strategic communication skills, and make impactful contributions toward client goals. Ultimately, my goal was to gain a well-rounded background in client relations and continue developing my skills as a PR professional.

What do you like about Azul?

Working with Azul has strengthened my confidence significantly, allowing me to break out of my shell, think critically, and take initiative on challenging projects. Being part of a collaborative team where ideas are valued has helped me grow both professionally and personally. This experience has taught me how to adapt, collaborate, and solve problems in a fast-paced, agency-style environment, providing a strong foundation for a career in public relations.

Why should somebody join?

Joining Azul gives you the opportunity to step out of your comfort zone, strengthen your communication skills, and refine your strategic abilities. Beyond personal growth, the experience provides real-world exposure to agency operations, offering insights that are directly applicable to a career in public relations while also helping you stand out on your resume. It’s incredibly fulfilling to see the hard work and effort you put into projects come to fruition, knowing that your contributions have a tangible impact.

Firm Director

In my position, I oversee the work, actions and growth of my talented team of 8 students. I'm doing behind-the-scenes work for the agency, whilst helping guide the team and their personal growth. I assist with client relations and reinforce what students are learning in the classroom, while helping them apply it to real work and real clients. 

Why did you join Azul?

I joined Azul last semester because I wanted to begin getting real life experience and exercise what I'd learned in the classroom. I was loving what I was learning in my PR courses and became interested in working in an agency environment during my first semester at CSULB. When learning about Azul, I knew I should get out of my comfort zone and apply and it's been the best academic decision I could have made!  

What do you like about Azul?

I love the drive and responsibilities within Azul. I've worked as a client lead, social media co-lead and now, firm director. Every position has challenged me in various ways to improve my growth and skills. Another aspect I love is the client relationships we get to build and the diversity of clients and their goals working with us. It's a great feeling to make an impact on our clients and see their goals come to life. 

Why should somebody join?

This student-run PR agency is CSULB's first. I think somebody should join because of the opportunity you get while still being in school. This is a place to grow, learn and become a better version of your academic self. Azul is challenging, rewarding and growing for individuals ready to take their next steps in their professional career. This chance to work with real clients on real projects is not something you'll want to miss out on pre-graduation! 

Account Strategist

I am a linguistics team member and I help them with any tasks they need. I am also a creative coordinator for JPR Day 

Why did you join Azul?

To learn more about public relations, learn more about the details of public relations, and widen my connections.

What do you like about Azul?

I love that Azul allows you to share your ideas and learn from other people’s ideas. I stay in Azul to continue learning about PR through a supportive environment.

Why should somebody join?

I would recommend joining Azul because it has taught me so much valuable information about public relations.

Account Executive

In my position, I lead the team for the Department of Linguistics.

Why did you join Azul?

I joined Azul to turn the public relations skills I’ve been learning in class into real-world experience with real clients.

What do you like about Azul?

I like that it is very independent in our teams. Our firm director and advisor let us use our creativity and then check our work when we are done.

Why should somebody join?

It made me realize how many essential skills I have been learning in my PR classes. I had so many but wasn't able to put them into real work until this class. 

Account Strategist for JPR Day & Beach Media

Account Strategist for JPR Day and Beach Media

I create social media content like captions, graphics and video editing. I also partake in promotional strategy for JPR Day and Beach Media.

Why did you join Azul?

I joined Azul to gain hands-on experience with real world clients in a learning environment.

What do you like about Azul?

I like Azul because I gain hands-on experience in all areas of PR. Graphics, video editing, social media and networking are all vital to PR and I think it’s important to gain hands-on experience for the real world.

Why should somebody join?

I feel a lot more confident in many skills regarding PR. Applying classroom content to the real world is crucial to the hands-on experience.