PRSSALB EXECUTIVE BOARD & AMBASSADORS
Executive Board
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Major: Public Relations
Minor: Marketing
Graduation Year: Spring 2027
Dream Industry: Beauty, tourism & entertainment
Other Involvements: PR & Marketing Assistant for Beach Media (Fall 2025-Spring 2026) & Account Executive & Account Strategist for Azul PR Agency (Spring 2026)
My Story: I like to say I didn’t choose PR, but PR chose me. When I started college, I didn’t have a clear vision of what I wanted to do, and as a first-generation college student, I was still figuring out where I belonged. I began taking mass media classes to fulfill general education requirements, but what started as a way to check off a requirement became something that aligned. I found a field that brings together the parts of my personality that have always come naturally: creativity, attention to detail, and storytelling.
When I transferred from CSUF to CSULB, I wanted more than a place to attend classes. I wanted community, hands-on experience and opportunities to evolve. Through PRSSA Long Beach, I found that sense of belonging. I met peers who became friends, stepped into leadership roles and learned to trust my voice and take initiative.
PR has become more than a career path. It’s a way for me to bring ideas to life, build relationships and create spaces where people feel seen. What once felt uncertain has become a sense of purpose, and I’m excited to keep discovering where this field can take me.
Hobbies/Interests: On my days off, I love going to the beach, going to Disneyland, and spending time with my loved ones. I also love treating myself to a good matcha and watching Rom-Coms after a long day.
LINKEDIN
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The Chapter President is in charge of managing the responsibilities of the executive board and is the communication channel to the chapter’s faculty advisor and the PRSSA National Board. They are the official spokesperson of the organization, representing the policies, views, and opinions of the organization. They will manage PRSSA activities, meetings, events, issues, and concerns. They supervise and conduct chapter officers on duties, responsibilities and meetings, and semester-long agendas, goals, and objectives.
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Major: Public Relations
Graduation Year: Spring 2027
Dream Industry: Fashion, media, beauty, & lifestyle
Other Involvements: Grossmont College Newspaper, Senior Editor
My Story: As a senior in college, I have always believed that the most powerful stories are the ones that connect people to a vision. Currently completing my Bachelor’s in Public Relations, I bring a unique foundation to the table: an Associate’s degree in Journalism and three PR/Fashion internships that gave me a head start, and a relentless drive to enter the fashion industry.
However, my passion for the fashion scene isn't limited. I am actively seeking opportunities across diverse industries where I can execute my skills and my initial goal remaining the same: to help entities tell their stories effectively.
Hobbies/Interests: Traveling, Fashion Week, Journaling and Family and Friend events
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The Vice President is responsible for reaching out to prospective guest speakers and securing collaborations with other clubs/departments. They support the President in their semester-long agendas and will take the President's role when necessary. They will assist chapter officers with the planning, implementation, and organization of their roles, and are expected to attend all PRSSA LB events and meetings.
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Major: Public Relations
Graduation Year: Spring 2028
Dream Industry: Entertainment
Other Involvements: CLA Peer Mentor, JPR ISA
My Story: Growing up as an only child, I filled my space with fantasy, film, and music. Those passions have influenced my eagerness to become a storyteller. I arrived at California State University, Long Beach straight from high school with the mission to peruse Public Relations and related communication fields in higher education. As a first-generation student, I've taken the initiative to hold leadership positions both on and off campus. In my student assistant roles, I facilitate events for the College of Liberal Arts BeachXP Program and monitor student progress. Outside of CSULB, I work closely with the Los Alamitos Museum to enhance community engagement through their online presence. In my free time, I've built social platforms for small artists with a focus on strengthening fan engagement in the music realm. With my new position as Director Social Media for PRSSA Long Beach, I'm looking forward to drafting content calendars, expanding the chapter's social platforms, and working with my ambassadors to increase awareness of our incredible chapter. In the future, I hope to work in communications and social media roles in the entertainment industry.
Hobbies/Interests: Avid concert goer, gamer, & science fiction fan!
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The Director of Social Media is tasked with creating promotional graphics and managing the chapter social media channels. They work to maintain the aesthetic over the different social media channels of PRSSA LB. In addition, they are in charge of creating any additional materials used for the chapter. They work closely with the Director of Communications to relay consistent messaging across all channels and capture club events and meetings.
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Major: Communication Studies
Minor: Public Relations
Graduation Year: Spring 2027
Dream Industry: Event Planning & Entertainment
Other Involvements: Intern at LGBTQ Center Orange County in 2026 and Marketing Director for CSULB Theatre Threshold in 2025
My Story: I’m Scott Garreton and I began my college journey as a cautiously excited Communications major that did not know what I’d be getting into. However, I would soon discover the draw to critically analyzing media, messaging, and effects of any form of communication. Then, my life was turned upside down after losing my father to cancer and feeling lost after starting a new life in Long Beach. Naturally I was starved for connection and rebuilt my life involving myself in student theatre productions and creating a community where I could be my authentic self. Wanting to channel my love of strong relationships and communication planning, it felt right to leap into Public Relations and it was the best decision I made! After a year in the program and joining PRSSA, I am looking forward to creating new connections, holding a leadership role and experiencing all of what the department has to offer.
Alongside communication and public relations, I’ve developed a strong interest in being creative in graphic design and event planning. My event planning and media design courses were great outlets for me to strengthen and experiment with these skills.
Currently, my goal is to work in campaign and event development within the entertainment industry, and bring my creative background in the arts, strategic communication thinking and storytelling to my future career.
Hobbies/Interests: Concerts, movies, podcasting and being with friends and family
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The Director of Events is in charge of organizing and proposing social events, workshops and meetings to sustain the growth of our chapter. They will plan and execute various events to provide ample networking opportunities. They will work closely with the Treasurer to ensure that their events meet fundraising and budget standards. They will relay all event information to the Communications and Digital Media Directors.
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Major: Public Relations
Graduation Year: Spring 2028
Dream Industry: Corporate and Public Affairs
My Story: My journey into public relations started with my interest in communication, creativity, and the way people connect with others. As a student at California State University, Long Beach, I discovered that PR was a field where I could combine these interests while helping people, brands, and organizations share their stories. The more I learned about the industry, the more I realized that public relations was something I wanted to pursue as a career.
Joining CSULB PRSSA has been an important part of my journey. As the Director of Membership, I have been able to step outside my comfort zone and develop my leadership skills along with connecting with other students who share my interests. Being involved in PRSSA has shown me the importance of building relationships and creating opportunities for others. I am excited to continue growing, gaining hands-on experience, and discovering where a career in public relations can take me.
Hobbies/Interests: Thrifting, Spending time with friends, going to the beach, going to the gym
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The Director of Membership is the primary architect of the chapter’s growth and student engagement strategy. They oversee the entire member lifecycle, from initial recruitment and orientation to the processing of national dues and local applications. By maintaining an accurate membership database and implementing retention initiatives, they ensure that every student feels valued and connected to the professional resources PRSSA provides. They serve as the main point of contact for member inquiries, fostering a welcoming and inclusive environment for all aspiring communications professionals.
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Major: Public Relations
Graduation Year: Fall 2027
Other Involvements: PR Intern at Kandice Rae Communications, On-campus student organization (Panhellenic Chapter)
My Story: I came to Long Beach from the Bay Area wanting to experience a different part of California and meet new people. I started out as a Communication Studies major but quickly realized it wasn’t exactly what I wanted. After doing further research, I realized PR was a better fit for my skills and interests, so I switched my major before my second year here at Long Beach. I discovered PRSSA through my classes in Spring ‘26 and knew I wanted to get involved so I could figure out my path in PR. I immediately ran in elections and am now serving my second semester as the Director of Multimedia. I love being around people and making new connections, so I’ve really enjoyed being a leader for this fantastic group!
My experience in this club has been nothing short of amazing. I’m grateful for the community I have built within my past semester in PRSSA and the networking opportunities I have gained.
Hobbies/Interests: Line dancing, reading, hanging out with friends, music festivals (especially raves), and traveling!
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The Director of Multimedia is responsible for the visual storytelling of the chapter through high-quality photography and video production & website. They oversee the creation of promotional videos and recap reels that highlight the organization’s professional development and networking events. By managing the chapter’s visual assets, they ensure that the brand’s identity remains dynamic and engaging across all digital platforms for PRSSA.
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Major: Communications
Minor: Public Relations
Graduation Year: Spring 2028
Dream Industry: Entertainment, fashion, & sports
Other Involvements: Social Media Manager of the Dirtbag Collective for the Long Beach State Men's Baseball team, a member of the Long Beach State Competitive Tennis Club, and a Peer Mentor at the COMM Mentoring Center.
My Story: I was born and raised in the San Francisco Bay Area. I’m incredibly grateful to have grown up close with my family, including my parents and two older siblings.
My family loves to travel, whether by RV, plane, train, or car. Every summer, we would take our RV across the country for three months. This tradition allowed me to visit 43 states and 15 countries. Traveling taught me how to adapt to new environments, problem-solve, and embrace unfamiliar experiences.
Those experiences made me excited to step outside my comfort zone for college. My two older siblings went to college in Southern California, so I already felt connected to the area. When application season came around, I knew where I wanted to be. Long Beach stood out because of its location and the diversity of people, experiences, and opportunities it offered.
However, finding my place here still took time. After adding a PR minor, joining PRSSA, and meeting incredible people, I began to feel more at home. Looking back, I'm grateful Long Beach pushed me outside my comfort zone and helped me discover who I want to become.
Hobbies/Interests: I am very interested in entertainment such as movies and music. A fun past time I have is watching and rating movies on Letterboxd. I also love to play tennis, ping-pong, or pickleball but have played almost every sport growing up. I also love to play instruments including piano and the drums. Other than that I love to be outside whether that is going on walks, runs, hikes, or traveling to cool destinations!
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The Director of Communications serves as the "voice" of the chapter, managing all internal and external messaging to ensure clarity and brand consistency. They are responsible for drafting and distributing the weekly newsletter, managing press releases for major chapter milestones, and overseeing the chapter’s blog or digital publications. By coordinating with the Executive Board, they ensure that the mission of PRSSA is effectively communicated to the campus community, alumni, and professional partners, maintaining the organization’s reputation as a premier pre-professional society.
Ambassadors
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Major: Public Relations
Graduation Year: Spring 2027
Dream Industry: Music & entertainment
Other Involvements: Students in fashion PR assistant
My Story: I am a fourth-year PR student who lives in South LA. I chose CSULB because it wasn't too far from home. At first, I was majoring in Marketing, but after my first couple of semesters, I noticed I was falling behind and not understanding the material. I knew I needed to pivot my path or else I would risk my GPA dropping or even academic probation. I did some research and saw that Public Relations was an option. I was reluctant to switch, but I knew I was a good writer and a great communicator, so I gave it a shot. Now, I am on the executive board of PRSSA and landed myself on the dean's list for the spring 2026 semester. I couldn't be happier with my decision to switch. I learned that in the moment, it can be really hard to understand why things are happening and to adjust to those changes, but in time, you will look back and be thankful that you went through all that because you ended up right where you needed to be.
Hobbies/Interests: I love to attend music festivals and go thrifting!!
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The Membership Ambassador is the recruiter and student outreach. They assist the Director of Membership during tabling events, classroom presentations, and orientation mixers to share the benefits of PRSSA with prospective members. By checking in with new members and helping them navigate the national registration process, they play a key role in building a strong, active community. They act as a mentor for new students, ensuring they are aware of the networking and internship tools available to them.
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Major: Public Relations
Graduation Year: Spring 2027
Dream Industry: Entertainment, film, & gaming
My Story: Hi, my name is Suvanee Galicia, and I am a fourth-year Public Relations student at California State University, Long Beach. I am passionate about creativity and the entertainment and gaming industries. I am especially interested in these industries because storytelling plays a major role in how audiences connect with brands, creators, and projects. My goal is to pursue a career in entertainment publicity or media relations, where I can help bring creative projects to the public's attention and build connections between creators and their audiences.
One of my biggest learning experiences has been helping my family's hibachi catering business grow through social media. I create short-form videos and promotional graphics to showcase our services and reach potential customers. Our content generated more than 15,900 views in 30 days, teaching me how creative content can increase brand visibility and build customer relationships.
I have also gained behind-the-scenes experience by supporting a Netflix production and assisting with live event operations through NXSTAR. These opportunities gave me a closer look at how production teams work together to bring projects to life. I also serve as a Communications Ambassador for PRSSA at CSULB, where I help share chapter updates and create content for students.
As I continue my journey, I hope to learn more about how entertainment companies and gaming brands connect with their audiences. I am interested in the work that happens behind the scenes to introduce new projects to the public and build excitement around them. I look forward to gaining more industry experience and turning my passion for storytelling into a career.
Hobbies/Interests: Graphic Design (Adobe Illustrator), Sewing, Decorating, Nails, Art Conventions
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The Communications Ambassador supports the Director of Communications in crafting compelling narratives for the chapter’s various outreach channels. They assist in writing copy for the website, drafting member spotlights, and proofreading the weekly newsletter to ensure a professional tone. Their role is vital in maintaining a consistent flow of information between the board and the membership, helping to manage the chapter’s email correspondence and digital archives to ensure no student misses an opportunity.
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Major: Communication Studies
Minor: Public Relations
Graduation Year: Spring 2027
Dream Industry: Entertainment
My Story: I’m a first gen transfer student coming from the inland empire. My first career path started in the medical field but truly discovered my passions were for entertainment and wanted to get my foot into the door. Without those connections I truly wanted to expand my skills and experience networking with my peers as well as professional ones as well. My choice to coming back to college was once of the best decisions I’ve made.
Hobbies/Interests: My hobbies consist of pilates and I find interest in film making process
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The Events Ambassador focuses on the logistical planning and execution of chapter mixers, professional tours, and guest speaker panels. They work to coordinate venue bookings and manage RSVP lists to ensure every event runs smoothly for the membership. By collaborating with the board, they help create a welcoming environment that encourages networking and community building within the PRSSA LB chapter.
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Major: Public Relations
Graduation Year: Spring 2028
Dream Industry: Entertainment (film & tv), fashion, luxury events
My Story: Growing up in Los Angeles and the South Bay has shaped many of my interests and has encouraged me to pursue the path I am on. I can say that from a very young age I've always been surrounded by creativity, entertainment, and events, which then sparked my interest in the creative industries. One of my main hobbies is taking photos, so I took my interest in photography to another level during my high school years and by my senior year, I had the opportunity to serve as Editor in Chief of the yearbook. That experience taught me how to delegate, be a better leader, how to effectively communicate and most of all become a good photographer while also telling the various students stories.
As Multimedia Ambassador for PRSSALB, I’m excited to expand from just photography and hope to gain a better understanding of aspects of media in the public relations industry. I hope to learn what to expect in the field, develop skills that will prepare me, and connect with people who can help me succeed and grow in my career.
I am working towards getting my foot in the door of the entertainment or fashion industry. I’m leaning towards the creativity aspect that is behind events, like the design and atmosphere of a runway show, as well the process of taking films, TV shows and creative projects from production to successful releases.
Hobbies/Interests: Photography ( candid / event ) , thrifting, recycling, camping, going to concerts and festivals, traveling, espresso drinks, going to museums
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The Multimedia Ambassador supports the Director of Multimedia in capturing content during weekly meetings and special events. They assist in editing or shooting video content and organizing the chapter’s digital media library for easy access by the social media team. Their role is essential in ensuring that every chapter milestone is documented and ready for promotional use across multiple digital touchpoints. They also help maintain the equipment used for photography and videography to ensure high-quality production at all times.
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Major: Cinematic Arts
Minor: Public Relations
Graduation Year: Spring 2027
Dream Industry: Entertainment (Music & Film)
Other Involvements: Tri Delta member, GrammyU member, Headcount volunteer
My Story: Growing up in the San Fernando Valley, I was always creating, whether that meant shooting YouTube videos, acting, or simply making little crafts. That early interest in creating and performance naturally led me to film, where I found a way to shape those instincts into intentional storytelling. As a Cinematic Arts major at California State University, Long Beach, I’ve been able to explore stories centered on relationships, identity, and the kinds of emotions that often go unspoken.
Alongside film, I’ve developed a strong interest in how content connects with audiences. Pursuing a minor in public relations has helped me better understand the strategy behind storytelling and how ideas are shaped across different platforms. Through my involvement with GrammyU and HeadCount, I’ve gained insight into the music and live events industry, especially how audience engagement, community-building, and advocacy play a role in creating meaningful fan experiences.
I’ve also spent time creating content and engaging with online fan communities, which has further strengthened my interest in digital media and audience engagement. As I continue my time at CSULB, I’m excited to keep growing creatively and gaining hands-on experience in all things film and media. In the future, I hope to build a career in the entertainment industry that blends storytelling with strategy and creativity!
Hobbies/Interests: Being barricade at concerts, matcha, cats, travelling, nature, photography, movies, fashion, and shopping!
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The Social Media Ambassador assists in the daily management of the chapter’s online presence by engaging with followers and monitoring trends. They help draft captions and schedule posts that align with the established brand aesthetic and messaging goals. Furthermore, they play a crucial role in live-covering meetings to provide real-time updates to members who are unable to attend in person. They work to increase platform engagement and ensure that the chapter's digital community remains active and informed.
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Major: Communications
Minor: Public Relations
Dream Industry: Fashion PR Coordinator
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The Events Ambassador focuses on the logistical planning and execution of chapter mixers, professional tours, and guest speaker panels. They work to coordinate venue bookings and manage RSVP lists to ensure every event runs smoothly for the membership. By collaborating with the board, they help create a welcoming environment that encourages networking and community building within the PRSSA LB chapter.
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Major: Public Relations
Graduation Year: Spring 2028
Dream Industry: Sports Entertainment
My Story: I became a Long Beach student thanks to the Beach Pathways program, in which I was given the chance to earn a spot in the school which I thankfully was able to. I never thought I’d be in college since my high school years were spent unmotivated and distracted never thinking I’d ever achieve anything in a higher education until my senior year where I tried my best to focus and reach my goal. Many people told me I wouldn’t be able to get into a decent college or that it was too late but I wouldn’t stop trying and thankfully I am now a Public Relations major attending one of the best colleges in the state and country. I try to become a better person each day, and have an goal of working one day in the sports entertainment industry and with PRSSALB, I’ll be better equipped through college to do just that.
Hobbies/Interests: Playing my twelve string guitar, going on long distance runs, analyzing UFC events & other sports, improving my bouquet making skills and trying new coffee spots.
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The Social Media Ambassador assists in the daily management of the chapter’s online presence by engaging with followers and monitoring trends. They help draft captions and schedule posts that align with the established brand aesthetic and messaging goals. Furthermore, they play a crucial role in live-covering meetings to provide real-time updates to members who are unable to attend in person. They work to increase platform engagement and ensure that the chapter's digital community remains active and informed.
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Major: Journalism
Graduation Year: Spring 2027
Dream Industry: Journalism & broadcast
Other Involvements: Beachtv news- Executive producer verticle video and CSULB JPR Social Media Intern
My Story: I am from Redding, California, and then I moved to the Sacramento area when I was in middle school. In high school, I started to learn about journalism through my school's broadcasting program, and I fell in love with storytelling. I attended community college and transfers to CSULB my Junior year.
Hobbies/Interests: Some of my hobbies include going to the gym, reading, and watching reality tv
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The Communications Ambassador supports the Director of Communications in crafting compelling narratives for the chapter’s various outreach channels. They assist in writing copy for the website, drafting member spotlights, and proofreading the weekly newsletter to ensure a professional tone. Their role is vital in maintaining a consistent flow of information between the board and the membership, helping to manage the chapter’s email correspondence and digital archives to ensure no student misses an opportunity.