In today’s online world, information spreads rapidly, often with misinformation and disinformation behind it. For PR professionals, especially those working in fast-moving industries like sports, the pressure of being first should never outweigh the responsibility of being accurate. 

With the rise of social media and instant news updates, it is important to be cautious about the information you share because all it takes is one mistake for the public to lose trust in you or the company. Trust is something a PR professional can’t afford to lose.