Whether you’re a college student starting your career journey or a senior preparing to graduate, having a personal brand allows you to express who you are and showcase your skills, passions, and professional identity. In today’s competitive job market, a strong personal brand can help you stand out and keep you top of mind to employers, internship coordinators, and networking opportunities (MailChip). A well-crafted personal brand can be the key to standing out in a saturated market, securing your dream internship or job, and building long-term career success!