Fall 2018, PRSSA- LB partnered up with Cotton Incorporated™ to bring CSULB Blue Jeans Go Green™.
This was a campaign in which we collected pieces of denim that would be up-cycled into insulation. 
Company Overview:

  • Cotton Incorporated is a non profit organization
  • The mission of Cotton Inc. is to increase the demand for and profitability of  cotton through research and promotion.
What is Blue Jeans Go Green™ Denim Recycling Program?

  • The program is a call-to-action to give old denim “new” life by recycling it into UltraTouch™ Denim Insulation.
  • Each year, Cotton Inc. provides a portion of the insulation to civic buildings and new homes in communities across the U.S. that need it most.
Impact To Date:
  • 1,000,000+ pieces of denim collected.
  • 600+ tons of denim diverted from landfills.
  • 2+ million square feet of UltraTouch™ Denim Insulation generated. 
We were one of six universities collecting denim in 2018.

EVENTS

TABLING:
Thursday, September 27
9 a.m. - 1 p.m.  @ University Library  

Wednesday, October 3
12 p.m. - 3:30 p.m. @ Psychology building

Monday, October 8 
9 a.m. - 1 p.m. @ Psychology building

Tuesday, October 9
9 a.m. - 1 p.m. @ University Library
​
COMMUNITY EVENT: 
Farmers Market 
Saturday, October 20
10 a.m. - 3 p.m. @ Bixby Park

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Department of Journalism  ​& Public Relations
1250 Bellflower Blvd., LA4-106
Long Beach, CA 90840
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