Social Media Videos are Changing Marketing
By: Vanessa Armenta
As social media grows, learning what platforms are best to promote a product is very important.
According to the article “Instagram Videos vs YouTube & How Big Brands Are Using Them” by Kylie Fennell, 87% of marketers have advertised using YouTube. Fennell also mentions that 47% of American YouTubers between the ages of 18 and 25 said that YouTube helps people decide to purchase a product. Instagram contains pictures as well as mini video clips to help marketers advertise. Additionally, people are more engaged with brands on Instagram than other social media such as Facebook.
The Global Communication Report by USC Annenberg Center For Public Relations, mentioned that in the next five years brands should be gravitating toward communication on YouTube and Instagram to enhance a connection with their audience. Videos and photographs help grab people’s attention in a short amount of time. We are in an era where people have a short attention span, so marketers have to make an impression in the least amount of time before losing a potential customer. And images and videos are the way to go. The picture has to tell a story without to many words that could make the person lose interest and the video has to be catchy to make the person want to stay and finish the video.
Instagram and Youtube both find a unique way to engage with their audience. Instagram uses a photograph to tell a story, but also has features to further connect with the audience like Instagram live that allows the audience to give direct feedback in real time. YouTube can also go live and give live feedback that can initially change someone’s opinion or reconfirm what they wanted to hear about a product.
Whether you’re using Instagram or YouTube – or both! – interacting with customers through video and live features will only benefit your company’s bottom line.
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