PRSSA LONG BEACH
  • Home
  • About
    • What is PRSSA?
    • Our Roles
    • Chapter History
    • Advisers
  • Membership
    • Become a Member
    • Benefits >
      • Events
      • Partners
      • Mentorship program
      • Conferences
  • Executive Board
    • Meet our Executive Board >
      • About our Board
  • Calendar
  • Bateman Team
  • Blog
  • Media
    • Newsroom
    • Gallery
  • Contact

Why You Should Keep Tabs on New Social Media Platforms

12/15/2019

0 Comments

 
Seriously, you can make history.
By: Oscar Hernandez

Picture
​Since the introduction of social media with sites such as MySpace, creatives, primarily music artists, saw the potential of success by using these platforms. That potential continues today. Social media has become a tool companies and business people everywhere have started to take advantage of; and it is a crucial part in taking a product, song, or brand to the next level. We see this with the rise of Instagram influencers. Having a following on social media could now turn into a full-time career and this is all because brands are noticing the power of these platforms. 

It is now nearly impossible to scroll though Instagram without seeing a sponsored post. According to the BBC, Kylie Jenner makes $1.2 million per sponsored post. Some may ask, why are companies paying influencers so much for a post? The fact of the matter is, when users follow their favorite personalities, they are likely to want to relate to the influencer and therefore when we see someone like Kylie Jenner post about a product, many are going to be more interested in the product as opposed to seeing it in a regular advertisement. 

Not only does social media play a hand in helping brands, it can also heavily influence the music industry. Before the reign of social media, artists needed the push and power of a huge music label to make it in the industry. With social media, that is no longer necessary. Artists now have the freedom to post on platforms like SoundCloud, YouTube, and more to get public attention. 

Just this year, rapper Lil Nas X has achieved history-making success with his hit song ‘Old Town Road.’ It is hard to find someone who hasn’t at least heard the song once. The song’s success is due to the app TikTok, which has found immense popularity in the last two years. The song went viral on the app after the #yeeyeejuice challenge became popular on TikTok with users using Old Town Road in their videos. This challenge is without a doubt the reason that this song went viral and shot it to the top of the Billboard charts. The song went on to become the longest running #1 song of all-time on the Billboard’s Hot100 chart, with 17 weeks at the top spot. 
​
With social media having so much influence, it is important for companies to recognize that they no longer have all the power. It is better for them to be in tune with the online trends because it will only serve to benefit them in the long run.
0 Comments



Leave a Reply.

    BLOG

    Looking to get published on our blog?

    Email your topics (or drafts) to prssalb@gmail.com to get started. The publishing deadline for Fall 2022 is November 10.
    DRAFTS must be submitted before this deadline.
    ​Drafts submitted after the deadline will NOT be published.

    Categories

    All
    Content Creation
    Instagram
    Internship
    Journalism Major
    Marketing
    Mental Health
    Public Relations Major
    Social Media
    Twitter

    Archives

    December 2022
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    July 2020
    May 2020
    April 2020
    December 2019
    November 2019
    October 2019
    May 2019
    April 2019
    March 2019
    February 2019
    November 2018
    October 2018
    May 2018
    April 2018
    March 2018
    February 2018
    December 2017
    November 2017
    October 2017
    May 2017
    December 2016
    May 2016
    April 2016
    December 2015
    September 2015
    August 2015

    RSS Feed

Picture
CONNECT​
DISCOVER
ADDRESS
ABOUT | EXECUTIVE BOARD | BLOG | CONTACT | JOIN
Department of Journalism  ​& Public Relations
1250 Bellflower Blvd., LA4-106
Long Beach, CA 90840
© COPYRIGHT 2019 PR​SSA LB. ALL RIGHTS RESERVED.
DISCLAIMER: By attending our meetings and events, you are releasing your consent to being photographed and filmed. 
​Your presence is consent to the release of your likeness to be posted and used on any of our marketing materials.
PRSSA Long Beach reserves the right to use any photograph/video taken at any event.
  • Home
  • About
    • What is PRSSA?
    • Our Roles
    • Chapter History
    • Advisers
  • Membership
    • Become a Member
    • Benefits >
      • Events
      • Partners
      • Mentorship program
      • Conferences
  • Executive Board
    • Meet our Executive Board >
      • About our Board
  • Calendar
  • Bateman Team
  • Blog
  • Media
    • Newsroom
    • Gallery
  • Contact