By Nicole LombardoAt some point, every person has dreamt about being famous on Instagram, but Insta fame is not for the weak. Influencers have to be on top of the game, constantly following the newest trend so they are not left behind in the dust of more popular bloggers. Right now, there is huge market for beauty and fashion bloggers on Instagram. There seems to be hundreds of thousands of accounts that fall under this category, but it’s all about finding a niche to capitalize on and post about. Blogging on Instagram isn’t just about the photo, it’s also about the captions, hashtags, and interactions across the platform. Below are just some of this season’s newest trends that beauty and fashion influencers are using to gain a bigger audience. ![]() Warm color palette One Intagram blogger trend that has transitioned from summer into fall is a warm color palette for photos. In summer, blush pink, yellow, tan, and orangey hues were all the rage and that trend is now being translated into the fall season; this time keeping the warm tones and incorporating more orangey hues. Photos can be easily edited using the app VSCO or using photoshop. Here’s a comprehensive guide on how to color grade your photos for a consistent palette. ![]() Gender-neutral clothing While dainty, girly outfits were once widely coveted, fashion bloggers are headed towards a more gender- neutral realm. This involves being draped in baggy sweaters and T-shirts, neutral colored cargo pants, and not to mention the sneaker craze. Unisex sneakers are gaining huge traction in popularity with some brands like Nike and Adidas being considered luxury sneaker brands. Interactive captions One way fashion and beauty bloggers are increasing their followers’ loyalty is interacting with them through the comments. Some captions that simply state “comment your favorite beauty brand” can make followers instantly feel more involved. An even better tactic is to respond to comments, so that followers can connect on a more personal level rather than being a detached audience member. It gets everyone involved in the conversation and has the potential to boost likes and follower ratios. Links to LIKEtoKNOW.it Liketoknow.it is an app that lets users shop their favorite beauty and fashion blogger’s posts. Influencers are utilizing this app to link each beauty and fashion product in their posts, so that followers can buy the same product. It can be especially beneficial for bloggers to use when they are promoting a certain brand.
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