Trends Every Fashion and Beauty Blogger is Living By

By Nicole Lombardo

At some point, every person has dreamt about being famous on Instagram, but Insta fame
is not for the weak. Influencers have to be on top of the game, constantly following the newest
trend so they are not left behind in the dust of more popular bloggers. Right now, there is huge
market for beauty and fashion bloggers on Instagram. There seems to be hundreds of thousands
of accounts that fall under this category, but it’s all about finding a niche to capitalize on and post
about. Blogging on Instagram isn’t just about the photo, it’s also about the captions, hashtags,
and interactions across the platform. Below are just some of this season’s newest trends that
beauty and fashion influencers are using to gain a bigger audience.

Warm color palette
One Intagram blogger trend that has transitioned from summer into fall
is a warm color palette for photos. In summer, blush pink, yellow, tan,
and orangey hues were all the rage and that trend is now being
translated into the fall season; this time keeping the warm tones and
incorporating more orangey hues. Photos can be easily edited using the
app VSCO or using photoshop. Here’s a comprehensive guide on how
to color grade your photos for a consistent palette.

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Gender-neutral clothing
While dainty, girly outfits were once widely coveted,
​fashion bloggers are headed towards a more gender-
neutral realm. This involves being draped in baggy sweaters and T-shirts, neutral
colored cargo pants, and not to mention the sneaker craze.
Unisex sneakers are gaining huge traction in popularity with some brands 
like Nike and Adidas being considered luxury sneaker brands.

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Interactive captions
One way fashion and beauty bloggers are increasing their followers’ loyalty is interacting with
them through the comments. Some captions that simply state “comment your favorite beauty
brand” can make followers instantly feel more involved. An even better tactic is to respond to
comments, so that followers can connect on a more personal level rather than being a detached
audience member. It gets everyone involved in the conversation and has the potential to boost
likes and follower ratios.

Links to LIKEtoKNOW.it
Liketoknow.it is an app that lets users shop their favorite beauty and fashion blogger’s posts.
Influencers are utilizing this app to link each beauty and fashion product in their posts, so that
followers can buy the same product. It can be especially beneficial for bloggers to use when they
are promoting a certain brand.

“On the Run” posts and photos
When photos are too staged, the audience loses interest
and has no way to connect to the blogger behind the
posts. To combat that, fashion and beauty bloggers are
posting more candid photos that tend to look like they’re
going somewhere important. Photos like these seem more
genuine and followers get to see an authentic side of the
Instagram influencer.