Tips for Sending a Successful Pitch

by Samantha Vargas

1. Start Small

Your client will not typically get their first feature in a huge media outlet. Start off by pitching to your local publications. Be on the look out for school, city and other niche newspapers and magazines.

2. Do Your Homework

Don’t send a blind pitch. Find the exact editors and writers who cover the topics related to your client.

3. Research

Once you’ve found the perfect outlets and writers to pitch, take an even deeper dive. You should become familiar with the interests, jargon and any repeat features the writer has.

4. Develop a Relationship

After you find a writer whose work you enjoy and feel will be a good fit for your client, take it to the next step. Follow their blog, social media, comment on their articles and become a familiar face. Knowing you are genuinely interested in what they have to say will make them more eager to work with you.

5. Be Personal

When you finally sit down to write out the pitch, make sure to use all of your research to personalize it! Nobody wants to receive a generalized copied and pasted message. You can reference articles of theirs you enjoyed reading, a specific feature you’d love your client to be considered for or any other information you came across in your research.