The Importance of Public Relations

by Helen Sandoval

Public Relations is a career that’s often forgotten about or overlooked. Many people do not know what PR is or forgets the impact it has upon a company, organization or any business in general. Regardless of the company’s success, it won’t have the same impact unless PR guides consumers to their brand using a variety of PR tactics. If done well, clients are given a bigger platform through public recognition, ultimately shaping the image of that brand.

The way public relation works
Public relations is all about giving a good reputation to people, businesses and companies. PR professionals work out of the public’s eye; creating press releases, campaigns, newsletters and studying public opinion to position their brand in a positive way. In PR, the public is the key to a client’s success. Public opinion has the power to help build a brand's image or destroy it. In order to have a deep understanding of the client’s needs, PR professionals must know how to effectively communicate with their target audience and understand their interests. PR professionals must create positive stories about their client while also developing a good relationship with the public. By using creative ideas, PR can grasp a large audience without the expensive cost of most marketing and advertising techniques. This career consumes a lot of time and labor to show the public that their clients are different from all the other businesses. With the help of PR professionals, a brand can become company bigger, better and ultimately more successful.

Building up relationships/opportunities

Having a PR practitioner on your side means more connections along with making your brand well-known. A skilled PR team can attract more investors, potential business partners and generate positive media exposure.

During a crisis

Every business may end up having a crisis. While crises can sometimes be unavoidable, knowledgeable PR practitioners can help rebuild their client's image. There are many kinds of potential PR crises. There are a wide variety of natural and man-made disasters that can ruin the reputation of a successful company. The main goal during a crisis is to reduce the damage by helping the company preserve its brand reputation and credibility. PR practitioners work intensively to help clients rebuild their image during a crisis. They quickly prepare a crisis management plan and work proactively to research and gather information about the situation.

Public relations is necessary for any company, no matter its industry. A career in public relations involves many different and difficult functions and key tasks that can improve the credibility of any brand. In order to succeed, a company must maintain a good image and  recieve the recognition it deserves, and PR plays a key role in this making this happen.