The Importance of an Online Newsroom

by Lilian Lokonobei

Public Relations professionals are now including online newsrooms onto their company’s websites. Developed press releases and press kits can be easily found online by journalists covering certain topics…making it handy for everyone. Members of the public can also access press releases, digital media archives, and contacts for easy engagement with the agency or department. Online newsrooms are a way to direct traffic straight to your company’s website.

Having a uniform and simple way for journalists to reach the PR team provides a helpful medium for them to get their work completed. Still wondering what to put in your online newsroom? Follow these tips and you’ll surely elevate your brand and promote your business:

1. Company fact sheet: Fact sheets provide additional details that can be very important for members of the media. This can include when the company was founded, “about us” or the overall vision of the firm. This is a general but surefire way to inform journalists about the company and what it does.
2. Contact info and social media networks: Having all the social media and contact info in one place narrows down the time it takes for people to inquire about PR-related topics. This is where they will come to find out about you, your team and your business.
3. Press Releases/Media Kits: Brochures, company history, staff info, images and logos all bundled together should be included in the online newsroom. It is preferred that the latest press releases are readily available, so having them all in one place will make it simpler and more accessible at any time.
4. Photos, Videos and Reels of past highlights: Why not promote your company by showcasing some of the clients, events and places your PR team has worked in and for. Show off some of the successful campaigns or collaborations that have worked for your company in the past.

These components will help your team get ahead and boost its visibility by putting your public relations information in the same place. Updating your online newsroom consistently propels your brand and ensures your company gains potential clients and advances in the media industry.

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