The Holy Grail of Pitching to Niche Audiences

Five tips for effectively approaching target audiences

by Elizabeth Jauregui

​Whether it be a fashion obsession or love for homemade vegan cooking, it has become a reality that there are audiences that follow almost any topic. Search a topic online and you are sure to find a group of individuals that are interested.

With numerous niches being introduced, a question emerges — How exactly does one effectively pitch to these audiences to maximize all efforts?

The first step you need to make when focusing your attention toward a certain audience for a brand or business is to do your research. Read and learn as much possible about the audience that you will be pitching . Get to know the audience itself. What are their likes? What are their dislikes? What are the most promising discussion starters? It becomes easier to understand how to approach an audience once you put yourself in their shoes and begin to write from their perspective.

Your next move is to find the experts within said niche. Look for individuals that the majority look upon for guidance or advice. There are many that have become trend setters within their own realm and have learned the ins and outs of their area. You can then implant yourself within what people will be buzzing about depending on what these experts are setting their focus on.

The third step follows into how it is important to communicate your worth and value. Maybe you add a solution to a problem within the pertaining industry or bring something new that is trendy. People within an audience will become engaged if they are getting something out of it. Make sure to offer something that is interesting enough to catch someone’s attention to give a second glance.

Make sure to also master the right lingo. Pinpoint what phrases or keywords are used by the niche audience for that particular industry or topic. It hones in the idea that you understand what they are all about and can be ultimately effective in subtle persuasion.

Finally, offer a sense of trust. Credibility is key to earning new followers which can then persuade others to join the bandwagon. First, be ready to impress them with what you can offer then execute consistent delivery. Audiences only trust brands or companies that have been able to build a trustworthy reputation with past followers as well as new followers.

Overall, stand by what your business can offer to these consumers. If you can think like one, you will sure be able to sell to one.