By Tianna Lashay Hampton
Podcasts are changing the game and starting to become all the craze! Weekly podcast listeners averaged seven podcasts a week this year, compared to five in 2017. They’re perfect for us students with super crazy schedules who want to learn on the go. Whether you’re looking for something on education, technology, politics or entertainment, you’ll be sure to find a podcast on just about anything.
Many of us college students grew up using social media, we’ve seen it grow from something fun and social to a powerful business tool. No one knows social media better than college students, besides the pro’s of course! That being said, I tuned in to some social media marketing podcasts to get all the tea, and here are my top contenders:
1) Social Media Marketing Podcast with Michael Stelzner
Michael Stelzner does a great job at making such an information packed podcast feel light and conversational. While his episodes are typically 40-50 minutes long, they are filled with weekly survival tips on algorithm, personal branding, engagement and analytics across all social sites. He also makes sure to include expert interviews and success stories from a variety of social media marketing pro’s. If you’re someone who likes consistency, Stelzner’s podcast would be a great choice because he posts episodes every week!
2.) Social Media Social Hour with Tyler Anderson
Tyler Anderson is the founder of both Casual Fridays and Scoreboard Social and is an expert in content marketing. Throughout the podcast he interviews brands and influencers on the importance of content marketing tactics and how to utilize them on Facebook, Twitter, Instagram, Youtube, Snapchat, Periscope, Pinterest and even Google+. Social Media Social Hour is a good choice for listeners who prefer shorter episodes. With some being as short as 24 minutes, you can speed through a few episodes within an hour.
3.) Perpetual Traffic By DigitalMarketer
Hosted by Ralph Burns from Tier 11 and Molly Pittman from Digital Strategy BootCamps, Perpetual Traffic is another weekly podcast that explores advertising and marketing but the star of the show is the idea of paid traffic. According to both Ralph and Molly, paid traffic is putting a product, service or message in front of a target audience with the hopes of acquiring customers online & building goodwill. With over 160 episodes and a five star rating, this mashup of paid traffic strategies with real agency experience makes the perfect podcast.
There are so many podcast out there for public relations students. Whether it’s social media marketing, digital marketing, advertising, or SEO, there's a podcast waiting for you to tune in to it. What are some podcasts you recommend for students?
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