Digital Dialogue and its Importance By Claudia Cazares Social media presence has become very important specially during this time, in 2018. Seventy-seven percent of the U.S population reported to have had a social media profile according to The Statistics Portal. This has given businesses a reason to take action and involve their brand in this fast growing technology era. According to Ethinos there are five reasons why businesses should include social media in their public relations plans:
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