PRSSA LONG BEACH
  • Home
  • About
    • What is PRSSA?
    • Our Roles
    • Chapter History
    • Advisers
  • Membership
    • Become a Member
    • Benefits >
      • Events
      • Partners
      • Mentorship program
      • Conferences
  • Executive Board
    • Meet our Executive Board >
      • About our Board
  • Calendar
  • Bateman Team
  • Blog
  • Media
    • Newsroom
    • Gallery
  • Contact

PRSSA SOCAL COALITION: RECAP

11/8/2020

0 Comments

 

By Travis Ramsdell

Picture
Lifestyle is such a persistent, overarching topic in our lives, and when we take a step back and analyze how it can influence our decisions, the importance of it is stressed more than ever. When this ideal is attached to the world of public relations, not only do we consider how lifestyle can influence our decisions, but we consider in what way can we mold it and create something to influence those that surround us as well.

 These questions and so many more were answered at the last PRSSA SoCal Coalition Meeting on 11/18 that was hosted graciously by San Diego State University. Two great speakers, Alex Ott who is the founder and CEO of multiple businesses in San Diego with the notable one being Chrome City, and Emily Webb who is the Account Director and leader of the lifestyle brand at Bam The Agency, were able to share their experiences with entering the lifestyle side of public relations as well as offering any tips to those who are wishing to enter in the industry as well. 

Some of the top questions that were asked included what lifestyle PR was to them and how did they end up choosing the lifestyle industry, yet the two questions that stuck out the most to those eager to join the industry left lasting effects that were seen throughout the rest of the meeting. When one individual asked what makes the lifestyle side of PR so unique, Ott was able to tap into the creative aspects of those in attendance by stating, “The type of story that you get to send as you have to be so out of the box with your message.” Providing a shift from the side that PR was all about sending a specific type of message and proving that in order to make a solid picture for the audience that you are targeting you have to be unique, this not only excited the audience but led to certain thought processes on how one thing could change into something huge.

 In regard to tapping into that creative potential, most were wary on the feelings of imposter syndrome or just the entire aspect of feeling unqualified in which Webb summed it up with a simple statement that resonated with everyone in attendance in that, “You know what you are doing and if not then you fake it till you make it and you will always make it.” This powerful statement eased the minds of everyone that was present and implanted emotions that based around excitement and left everyone feeling determined to accomplish their goals whether pursuing the lifestyle industry or not. 

Whether you are just getting started within the industry or looking into making your next step into achieving your goal, Ott finished off the meeting with a 2 step plan that everyone can apply to themselves no matter the goal, in that, “Find out a company’s weak points and reach out to those that you want to interact with.”
0 Comments



Leave a Reply.

    BLOG

    Looking to get published on our blog?

    Email your topics (or drafts) to prssalb@gmail.com to get started. The publishing deadline for Fall 2022 is November 10.
    DRAFTS must be submitted before this deadline.
    ​Drafts submitted after the deadline will NOT be published.

    Categories

    All
    Content Creation
    Instagram
    Internship
    Journalism Major
    Marketing
    Mental Health
    Public Relations Major
    Social Media
    Twitter

    Archives

    December 2022
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    July 2020
    May 2020
    April 2020
    December 2019
    November 2019
    October 2019
    May 2019
    April 2019
    March 2019
    February 2019
    November 2018
    October 2018
    May 2018
    April 2018
    March 2018
    February 2018
    December 2017
    November 2017
    October 2017
    May 2017
    December 2016
    May 2016
    April 2016
    December 2015
    September 2015
    August 2015

    RSS Feed

Picture
CONNECT​
DISCOVER
ADDRESS
ABOUT | EXECUTIVE BOARD | BLOG | CONTACT | JOIN
Department of Journalism  ​& Public Relations
1250 Bellflower Blvd., LA4-106
Long Beach, CA 90840
© COPYRIGHT 2019 PR​SSA LB. ALL RIGHTS RESERVED.
DISCLAIMER: By attending our meetings and events, you are releasing your consent to being photographed and filmed. 
​Your presence is consent to the release of your likeness to be posted and used on any of our marketing materials.
PRSSA Long Beach reserves the right to use any photograph/video taken at any event.
  • Home
  • About
    • What is PRSSA?
    • Our Roles
    • Chapter History
    • Advisers
  • Membership
    • Become a Member
    • Benefits >
      • Events
      • Partners
      • Mentorship program
      • Conferences
  • Executive Board
    • Meet our Executive Board >
      • About our Board
  • Calendar
  • Bateman Team
  • Blog
  • Media
    • Newsroom
    • Gallery
  • Contact