2018 Bateman Case Study Competition is underway, with youth-led non-profit, With Purpose, as client By Luis D. Marquez
It’s the most wonderful time of the year, as CSULB students get ready to proudly represent our school in PRSSA’s 2018 Bateman Case Study Competition. For those of you who are not familiar with the Bateman Competition, it is PRSSA’s premier national case study competition for public relations students and gives the competing students an opportunity to apply their classroom education and internship experiences to create and implement a full public relations campaign. In other words, it is basically Journalism 471 but with implementation, collegiate competition and a lot more recognition on the line. Or, as I like to think of it, it’s like the Triwizard competition in Harry Potter and the Goblet of Fire but less of having our students’ lives in danger. The client that our CSULB team will be working hard to create a masterful and compelling campaign for is the non-profit With Purpose, a youth-lead national charity dedicated to conquering childhood cancer. With Purpose was created by loving parents who had to go through something no parent should go through - losing a child to cancer. Their son, Sam, had two rare diseases, one of which – a fatal brain cancer - took his life. Because Sam was only 2 years old when he was diagnosed, the doctors told his parents that Sam was not eligible for any drugs in clinical trials that could have prolonged his life, improved its quality or even cured his cancer. This did not make sense to Sam’s parents. They wanted to do more; so they started With Purpose. With Purpose aims to increase awareness of the astounding lack of research and funding there is for childhood cancer. They know that with the power of today’s youth, grassroots activism and a targeted philanthropic mission they can help children that are currently suffering. Their efforts are creating hope and working towards decreasing the amount of children suffering by helping to push potential cures through to clinical trials. With Purpose is a small organization now, but with the help of our CSULB Bateman team that can truly grow. Our champions, who have gone through a rigorous interview process, have volunteered to take on the task of helping With Purpose reach its maximum potential and proving that CSULB still has what it takes after 22 years of competition. CSULB has placed first, second, third or honorable mention in 15 out of the last 22 competitions…no pressure. The first-place team will receive $3,500 and a trophy, second place will receive $2,500 and a plaque, and third place will receive $1,500 and a plaque. The 2018 PRSSA-LB Bateman Team is comprised of: ● Team Leader Bianca Granado, CSULB senior majoring in journalism with an emphasis in public relations (anticipated graduation May 2018) ● Creative Director Diana Martinez, CSULB senior majoring in journalism with an emphasis in public relations (anticipated graduation May 2018) ● Media Relations Manager Kevin Olivares, CSULB senior majoring in journalism with an emphasis in public relations (anticipated graduation May 2018) ● Head Writer and Content Creator Hetty La, CSULB senior majoring in journalism with an emphasis in public relations (anticipated graduation May 2018) ● Research Analyst and Assistant Writer Christian Barel, CSULB senior majoring in journalism with an emphasis in public relations and minoring in marketing (anticipated graduation May 2018) “With Purpose is an organization we feel strongly about. We will do everything we can to help them raise awareness about childhood cancer and get more youth involved in the cause,” said Team Leader Bianca Granado. “We are excited to follow in the footsteps of the past CSULB Bateman teams and are determined to win!” The team will be co-coached by CSULB Journalism and Public Relations (JPR) Professor Jennifer Newton and Public Relations Professional Allison Miller. Both Newton and Miller are CSULB JPR alumni who were on the 2001 PRSSA-LB Bateman Team, placing third in the national competition with their PR plan for Visa. “We are so excited to help promote With Purpose through this year’s Bateman Competition. Their mission mirrors our own in that we absolutely believe that with the right resources, young people can do anything -- even cure cancer!” said Jennifer Newton, CSULB 2018 Bateman co-coach. “We have a team comprised of bright and passionate students who are excited to get started and make a difference in the Long Beach community, on behalf of With Purpose.” The Bateman Team’s work starts immediately. They will be conducting research and planning November through February, then teams will implement their ideas February through March, with final entries due to PRSSA Headquarters in April. Let us applaud this set of individuals, our CSULB PRSSA-LB Bateman Team, and wish them the best of luck. Go Beach!
1 Comment
9/12/2018 08:00:41 am
Wow, that is magnificent. Your school must really have some focus on its research agenda. I am a research-oriented person and I am always fond of reading articles, reports, and case studies. In fact, I am also a student researcher myself and my knowledge in both qualitative and quantitative research designs and methods as well as analyses have taken me to place as I was able to present my studies many places. I hope that the team will not only compete but learn something from the competition. The whole university supports you all. I know you can win it.
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