PRSSA LB X SoCal Coalition Presents: Esports Panel

By Jason Coronel

​The SoCal Coalition held another memorable panel focusing on Esports and the gaming industry. The guest speakers are employees at prestigious companies within the gaming world. The speakers were Michael Beadle, senior director of public relations at Ubisoft; Robert Tayler, communications manager for Call of Duty; John Nomis, public relations manager for esports team Cloud9. Many of the participants were too excited about this panel. They started the panel by giving their exposure to the industry and they also talked about some of their favorite moments while working at their current positions. 

They talked about the evolving state of games and how working in the industry is ever-changing. They also discussed how different social media channels could have different reactions from fans. How releasing a trailer or downloadable content can have different responses in a wide variety of social media accounts. They also mentioned streamers' arrival and celebrities within the gaming industry and how it will continue to change. Every day is never the same for them, but they are genuinely passionate about it when it comes to video games or esports. 

The passion and advice Beadle gave were very inspirational, “What differentiates from gaming PR to traditional PR is the passion for gaming. How passionate they are and how far connection it has brought. The emotion behind things. The lifestyle and passion of gaming and PR, it is a win-win," he said.

Nomis also provided additional comment by saying: "Don't do well on perfectionism. Take your time and look where you want to be. More chances to choose. See what they are working on and make sure it applies."

Tayler chimed in as well, saying: "Drop your preconceptions and drop everything; look at your surroundings which will be your biggest benefits."