By Daisy Benitez
In the public relations sector, branding and creating an image to establish a prominent identity is vital to a client’s success. To reinforce a company’s image, designing an easy-to-remember and consistent color scheme rather than one that blends into the thousands of other companies, is very important. As the iconic Tevin Campbell song “Stand Out” from Disney’s A Goofy Movie says “to stand out above the crowd” you often “gotta shout out loud.” Just the same, hundreds of companies use unique color schemes to also stand out above the crowd. Although some may feel color is of little importance, a brand’s colors are essential in creating an image that is both memorable and able to convey characteristics of their identity. To showcase how companies use colors to do so, below is a list of 10 of some of your favorite companies and how they use color psychology to present themselves to the public.
Over the years Target has grown exponentially, reaching new audiences that vary from college students who are transitioning into adulthood, to gen-z hoping to pick up the latest craze they saw on TikTok. But one thing that hasn’t changed for Target is the iconic red color associated with the company. Though red is commonly seen in many other company brand colors, Target’s red color has been trademarked. Red, being a color that is both bold and evokes passion, is perfect when combined with the signature Target logo.
Ikea, the Swedish multi-industry company, flaunts the bright colors yellow and blue not only because Sweden’s national flag contains similar shades, but also because of the emotions conveyed by the two. Yellow is often associated with smiley faces, usually symbolizing happiness, also aids in presenting a friendly demeanor to clientele. Blue complements the friendly demeanor since color science explains it to be associated with feelings of tranquility.
Apple has been at the forefront of technological advances for decades now. Although the colors associated with the brand have transformed over the years from rainbow to black, they have remained loyal to their modern gray/silver base color. Although this color isn’t as bright or eye-catching as others, it does well in evoking class, professionalism and practicality. Apple, a company that places a lot of value on efficiency, uses gray to evoke this very feeling.
Starbucks, a favorite coffee location for students, has served as the perfect location for studying with its tranquil and serene ambiance. According to Nick Carson’s 2020 creative blog article, the stylization of the Starbucks logo from a brown to a green color was decided as a reference to the University of San Francisco, where the three founders of the coffee franchise were educated. But the color does much more in helping present its image. Now placing more emphasis on environmentally friendly practices, green is a great representation of the company’s eco-conscious goals. Along with this, green is also known to invoke feelings of relaxation—necessary for a place frequented by stressed-out college and high school students.
The multinational fast-food franchise McDonald’s has, for decades now, held up its use of the bright red and yellow colors of its brand. The food location, known to be huge amongst the younger audience because of their Happy Meals, does right in choosing such colors. As mentioned before, yellow is usually associated with happy feelings and it also is representative of youthful energy, while red has gone as far as being scientifically proven to increase heart rate and appetite. As a fast-food restaurant, an increase in appetite is definitely a desired outcome from a color scheme.
Goodwill, now a location frequented by teens and younger millennials hoping to find cute gems to add to their growing wardrobe at an affordable price, is lucky to have chosen the serenity of their soft blue color. Black, one color which accompanies blue in their logo, is usually a color that elicits elegance and luxury. Unfortunately in their case, secondhand goods are not representative of such characteristics. On the other hand, its complimentary white color delivers an efficient and pure element.
7. Victoria’s Secret
Victoria’s secret is famed for its bombshell fashion shows, but it is also a go-to for women to find bras, panties and fragrances. The color pink is commonly associated with femininity, therefore brands like Victoria’s Secret, Barbie and Justice, with a high percentage of female customers, target women with pink in their logos.
Twitter has become one of the biggest social media platforms in the past decade, serving as the location where many hash out their political disagreements, rant about how awful their boss was to them at work or post images of their achievements. Twitter is a platform people use for a multitude of reasons and their sky blue color, inspired by their logo in the shape of a bird, communicates dependability. Not only is this blue harmonious, social media platforms know that it is known to boost interaction.
9. Best Buy
Even though Best Buy’s color scheme is very similar to Ikea’s, the reasoning behind their choice of colors differs slightly. Yes, yellow is used in hopes of evoking a friendly demeanor, but the yellow is also used in the image of a price tag. This friendly demeanor, along with the blue shirts worn by employees, makes their employees more approachable. The logo and its font are both bold and big, which is great usage to motivate window shoppers to make actual purchases.
As mentioned with McDonald’s, as a food company Coca Cola’s usage of red helps induce an increase in appetite. Not only does their red carry energy and excitement, because red can sometimes be associated with danger, the sense of urgency that red creates also increases the likelihood of consumers following through on a purchase when looking at their product. Keeping this consistent image across many channels compels people to want to take action once there is an increase in appetite, and buy a Coke.
Through strategic analysis of these successful brands, we can see how much of an effect color has on consumers. Marketers, as well as individuals in the public relations sector, should be aware of color psychology and use it to affect their publics when communicating a specific message.
Do any of your favorite companies have colors not covered on this list? Maybe the streaming platform Twitch’s purple or Home Depot’s orange have psychology behind their colors. Remember, if you want your audience to experience certain emotions when viewing your brand, consider using color psychology.
By Jason Coronel
The whole process of applying for internships can be scary. It can be gruesome when a company you want to work for denies your application. Here is a scenario: You impress the hiring manager with your resume and are given a chance for an interview. A few days later, you receive an email stating that you did not get the position. Everyone knows a thing or two about succeeding in interviews, but how does one deal with rejection? What happens if you receive that dreadful rejection email? This how-to list will help you positively deal with rejections from internships.
1. Stay Active When Rejected:
Life is not always perfect, and the internship process is not always perfect either. There are instances where you receive that dreadful rejection email in your inbox. It can be a tough pill to swallow, but it is essential to know that all will be okay. First and foremost, it is okay if you get rejected from an internship--it happens to everyone. There can be many factors contributing to why you weren’t selected, and those factors may not have anything to do with you! But the most important thing to do after a rejection is to continue applying to other opportunities that best match your qualifications. It is okay to be upset; putting in so much effort just to get rejected is draining. However, it is vital to get back out there and be positive for the next interview. Use the rejection as a learning experience for yourself and future career endeavors. Rejection should not be seen as a sign of defeat, but as a way to learn from an obstacle.
2. Move Forward:
When it comes to rejection, it is always best to move forward. Do not take it personal in any way, lingering in the past will only hurt you more. It is ill-advised to focus on the negative and best to focus on the future. Yes, rejection may be the worst feeling, but you have to endure many "no's" to be successful. It is how you handle the rejection that determines the type of applicant you are. Opportunities are always within your reach; you have to make the best out of the situation and confidently move forward. Not feeling the confidence? Blast some music to keep your motivation going during the application process. It helps, trust me.
3. Be Gracious and Stay Connected:
How can you be kind while facing rejection? Even though you did not land the job, it is always good to show gratitude towards the interviewer. Thank them for the opportunity that was given to you. If it is a company that you are interested in joining, it is also important to include that you are interested in future opportunities that they may have. You never know, their first choice for the internship may have accepted an internship elsewhere which could lead to them reconsidering you. The smallest gestures can provide a favorable outcome, even if it is from an unfavorable situation.
4. Ask for Feedback:
If you are unsure of what you could fix for your next interview, you can always ask for feedback. Feedback and acting on it is the most crucial part after getting rejected from an internship. Receiving feedback can help you improve on critical elements that you may not have known. You may not want to hear it, but it is necessary information that can help you in the future. When you thank them in your email, you can ask for any constructive criticism that they may be able to offer. According to Indeed.com, “explaining your motives for requesting feedback gives the interviewer an idea of the type of advice that would benefit you the most.” When asking for feedback, it is best to do it within 24 hours of receiving your rejection. Most hiring managers will be thrilled to give you advice. It shows that you are interested in learning from past mistakes.
5. Practice and Learn:
The definition of insanity is repeating the same thing over and over, expecting a different result. If you continue to get rejected, it is vital to take a few minutes and see what skills you need to work on. As mentioned before, if you receive feedback from your interviewer, it can provide a footprint on what to work on for your next interview. Receiving all your feedback and learning from your previous interviews can help you prepare for the next one. If you want to improve on your interview skills, ask a friend or family member to conduct a mock interview with you. They can give you real interview questions, help catch any mistakes and receive additional feedback from them. Practice makes perfect!
Always acknowledge your career journey as a work in progress. Everyone has a different story, but with hard work, you can succeed. There are many failure stories that are shared, and if you need any inspiration check out http://www.rejected.us. This is a website where people post their rejection stories or past failures from their career. Most of the people who have posted were able to obtain positions where they had been rejected before. It is all about persevering and prospering, even at the worst moments.
By Madalyn Amoto
Over the past few years, popularity of the vegan lifestyle has risen, especially among college-age populations. Chief complaints in relation to making the switch to veganism, besides people being uncomfortable with the texture of tofu, often includes concerns over the cost related to a vegan diet.
Meatless meat and cheeseless cheese are often more expensive than their “normal” counterparts. However, a balanced and robust vegan diet doesn’t have to include any substitutes and there’s plenty of budget friendly options available.
Here are five of my favorite, go-to vegan recipes that will satiate a hungry appetite without draining the bank.
All of these recipes are less than $5 per serving.
Pasta and meatballs
A classic that always hits the spot, pasta and meatballs can fill up a hungry student for hours and it’s perfect for leftovers.
Mixed Veggie Salad
The trope that all vegans eat is salad and tree bark isn’t true, but this hearty, veggie-filled salad is sure to satisfy even the hungriest of meat eaters.
Whisk all the ingredients together in a bowl and there you have an easy, healthy and
vegan friendly salad dressing.
B.M.C. Burrito (Beans, meat and cheese)
This hearty burrito is a great lunch or dinner option, quick to make and easy to take on the go.
Packed full of carbs, nutrients and protein, this breakfast scramble is a great jump starter to your morning.
A comfort-food classic, this vegan friendly chili is perfect to end a long day or to warm up with on a cold night.
By Olivia Chang
Ever since high school, I started to realize that graphic design was the career for me. I knew that I wanted to do what I love, and get paid for it. Not only had I taken art classes at Art Center Saturday High every weekend, I also had experience in my high school’s journalism class as the Graphic Designer and Visuals Editor.
In college, I had some doubts that maybe I wasn’t going down the right path. Eventually I realized that while I probably will never have everything figured out, I’m still able to design in a way that will allow me to do what I like and have a lasting impact on others.
Here are some lessons I learned throughout my past few years as a student pursuing a career in graphic design.
1. There are many different types of graphic design.
Becoming a graphic designer isn’t a one-way street for the rest of your career. A graphic designer can also mean illustrator, animator, UX designer, package designer and more. There are a variety of paths within graphic design that offer versatility and opportunity in many different roles.
2. Design and art are not the same.
I tend to use art and design interchangeably; however, I’ve come to realize that design is not art. Design is all about having a concept and building towards that concept. Artists tend to create work through instinct and self-expression, while designers are problem solvers and are constantly thinking about the user.
3. Design is everywhere.
Paul Rand wrote, “Everything is design.” All the products around us, even the buildings, had to be designed by someone. Every business needs a logo, and different brands all need designs. You don’t have to give up your passion to pursue graphic design. Pursue your passion with graphic design.
4. Keep it Simple — Have Faith in the Process.
Not all design is about having an elaborate, complicated end product. Design is all about the concept and the process in getting to your solution. Sometimes it’s all about experimentation, iterations and challenges. As long as you have the confidence to sell your idea, a simple design can go a long way.
5. The creative process in reality is very collaborative
In school, I always thought design to be a very independent role. We rarely did group projects, and a lot of the ideation, from start to finish, was created on our own. Nevertheless, I came to realize that design can be a very collaborative process. In advertising and public relations, you have the opportunity to work with other copywriters and strategists. In UX design, you get to work closely with UX researchers, project managers and developers. In motion graphics, you may even get to work with videographers and musicians. Depending on the path you choose, being able to collaborate well with others plays a huge role when entering into the industry.
6. You can’t learn everything in college.
The industry is constantly changing, and new design trends are always emerging. With design, it’s all about experimentation and gathering inspiration from your surroundings and the people around you.
Throughout the past few years, I’ve learned a lot of lessons about design; however, I am still just a college student figuring things out. I plan to constantly challenge myself as a designer and continue to learn without regrets.
By Melissa Alfonso
Public relations is needed in many different industries. One that is usually overlooked is the food PR. Public relations campaigns have a huge value in the food industry; they can completely transform the way consumers look at food companies. For example, good public relations can take a not-so-well-known restaurant and make it into the hottest place to go by just creating a good PR campaign that connects with consumers in ways that pique their food needs and likes. Connecting with consumers isn’t the only value PR in the food industry has to offer. There are different reasons why food in PR is so important. But what are they? And is food PR the right niche for you?
Food industry public relations is about building and making connections between the people who love food and food trends. Food trends are constantly changing, especially in today’s market, and interested publics want to be on top of the newest trend. Staying on top of food trends is just one of the goals of good food PR, other goals include building credibility for a specific food brand or company, improving how consumers view specific food brands and connecting food brands with other companies or people that might want to endorse it.
Let’s break down four reasons working in the food industry public relations is so valuable.
1. Connecting with Consumers
In order for consumers to want to buy your product, they first have to know about it. Public relations is crucial for connecting with consumers and bringing awareness to your product or service. It is critical to have brand recognition especially in today’s crowded marketplace. Most consumers want to keep up with the latest trends and post about them on their social media networks. So, by connecting with your consumers, you will increase your brand awareness and create a broader market for your company.
2. Staying on Top of Trends
Making sure to keep up with trends is crucial on the food side of PR. Everyday new food concepts come out that bring attention to the industry. Consumers want to try the newest way to eat cotton candy shaped as your favorite cartoon character or rainbow bagels. Your job while working in food PR is to see how you can market those trends better than other brands.
3. Giving Credibility
Having a credible brand is huge in PR. Without credibility consumers won’t trust or engage with your brand. You want to market your brand in a way that if you say that your product is the healthiest, you back it up with facts showing its health benefits. There’s a difference in saying your product is the healthiest and your consumers actually being convinced your product is the healthiest.
Other people can have great influence when it comes to marketing your product to your customers. By connecting your brand with other companies or people that influence your customers, the word about your brand will spread much faster. Positive reviews from others hold great power in convincing the publics that your product should be next on their shopping list.
Why is the food industry important in public relations? Food in general is a top priority for any person, so why wouldn’t it be key when it comes to PR? Public Relations brings awareness and helps build brands. Many of the most successful and well-known food brand are victorious because of the content they build, not necessarily the taste of the food they sell. Take McDonald’s for example. We all know their food options aren’t the healthiest or tastiest, yet everyone knows the brand and continues to purchase their product. This is why it’s important to have a PR team in food industries.
Connecting with consumers, staying on top of trends, credibility and connections are all values to take into consideration when working in food PR. But, the most important value is bringing awareness to the product you are selling. With the food industry being so big, a public relations job in this field is, for sure, one to consider.
Make sure to check out Indeed for job opportunities that might interest you in food industry public relations. Also make sure to check out some of the most successful and eye catching food PR campaigns done in the past five years. Maybe one day you’ll have one of the best food PR campaigns known by everyone!
By Tristan Coleman
If you had to compare the difficulty of in-person interviews to online interviews, you’d be comparing
T-ball to the MLB. Making that lasting impression over the computer can be deemed very challenging, especially for newly graduated students. Although this may not be the case for everyone, the challenge of online interviews can be difficult for anyone of any age and level of experience. In this blog, I’ll be explaining a few do’s and don'ts when being interviewed virtually. I developed these tips over years of not landing a job due to my own online interview mistakes. I hope these tips and tricks can save another young adult from bombing their online interview and help you land the job of your dreams.
1. Don’t rely on the notes you’ve written in preparation of the interview.
I thought it would be a great idea to write out my answers to the questions for my interview. Little did I know, my nerves would make me appear like a robot with a monotonous tone and deer-in -headlights look. This is one way to guarantee that you have lost your chances at getting the job, because who wants to work with a robot with no personality?! It’s alright to have a few things jotted down, but by adding higher vocabulary words and memorizing your answers like a script, nothing about the interview comes off as unique or authentic.
2. Do make sure to use those practice answer rounds.
If you have the option to practice your answers before submitting them, take every practice round you can get. I cannot express this enough! Every online interview I didn’t do well in was partly because I didn’t take the practice rounds. Taking the practice rounds allows you to get a little more comfortable with the questions and sound more confident in your answers. If there isn’t an option to practice your answers in a practice round, don’t worry. In-person interviews never have practice rounds, therefore your online interview is already being treated more like an in-person interview. But, do take time to practice potential questions and answers with friends or family so that when you are interviewed you will be quick with your words and thought process.
3. Don’t wear casual clothes just because you are in the comfort of your own home.
This is as simple as it gets. Dress to impress; it’s not too hard. Believe it or not, I have heard from numerous friends and colleagues that they didn’t see a problem in dressing “comfortably” during an interview because it was at home. With that mindset, you might as well show them your dirty kitchen because you’re in the comforts of your own home. At least dress up from the waist up. Dressing nicely for an interview makes you seem more professional and shows the interviewer that you are taking this interview seriously.
4. Do your research prior to your interview.
Most of the time, companies will usually throw in at least one question that involves the company itself. These questions usually involve a question as to why you want to work for that specific company. Knowing a little bit of information about the company such as its history, values, products and distribution channels will set you apart and give you a higher chance at landing the job. This is such a simple task to complete and ultimately could make you stand out in comparison to other applicants, making your interview sound more cohesive and professional.
5. Triple check your microphone!
During an interview for my dream job a couple years ago, I had the option to view my answers after they were submitted. Low and behold, every question I had submitted, I was muted. Fast forward a week later, I received my rejection letter. Of course, not checking if my mic was properly working didn’t come to mind due to the large number of other things on my mind in preparation for my interview. The little things truly end up becoming big things, therefore it is vital to have somewhat of a checklist when going over what is needed for the online interview (including reading this blog).
There you have it. With all of this knowledge under your belt, you are sure to set yourself apart from other applicants and get yourself that much closer to the job you're chasing after. Although some of these tips may seem like common sense, someone, somewhere didn’t know them and had to learn from their mistakes the hard way. Similar to how every job is different, every job interview is different. Hopefully, some of these do’s and don’ts for Zoom interviews was helpful and has made you feel more confident prior to going into an online interview.
By Lily Brechbill
If you are addicted to shopping like I am, then you have probably experienced a time where you purchased a garment from a cheap fast fashion retailer, but then you only wore it once and never touched it again. From the consumer’s perspective, fast fashion is cheap, convenient and disposable. It makes impulse buying clothing extremely easy and affordable. For college students, it makes more sense to buy clothes that are as inexpensive as possible, which is why fast fashion brands have grown in popularity in such a short amount of time.
Fast fashion is a business model that utilizes low quality materials and cheap labor to produce clothing at a rapid pace. In order to meet such high demands, fashion brands are quick to manufacture and overstock stores with large amounts of product. Merchandise that doesn’t sell is then removed from the shelf and disposed of in various ways thrown away to make room for the next wave of collections. This is how fast fashion works. Because of this, the consumer’s insatiable appetite for convenient and cheap fashion is having a negative effect on the environment and on our communities. Fashion is the second most pollution-causing industry in the world, and the second largest polluter of clean water. High speed production means more clothes are being thrown away while creating more textile waste. If we continue to consume fast fashion at such a high rate, the consequences will be catastrophic to our planet.
Fortunately, there is something we can do as consumers to help combat these issues, and that is shopping sustainably. Sustainable clothing is designed using eco-friendly fabrics and production methods in order to have a less negative impact on our planet. Shopping sustainable doesn’t have to be expensive or difficult; there are some excellent sustainable clothing brands that are perfect for the college student consumer. Here are five clothing brands that sell sustainable and affordable fashion for everyone:
1. Alternative Apparel
Alternative Apparel is on a mission to create stylish and comfortable clothing without damaging the environment. Most of their garments are crafted using sustainable materials and processes, including their packaging which is made of biodegradable materials. Alternative Apparel uses organic fabrics such as cotton, hemp, linen and other recycled fabrics. They are most known for their casual activewear (t-shirts, sweatpants, hoodies, etc.) with prices starting as low as $10 and priced not more than $75.
2. KNOWN SUPPLY
KNOWN SUPPLY is working on fixing the fashion industry by connecting the workers who make the clothing with the ones who buy and wear it. Every item they produce is hand-signed by the person who made it. Certified organic cotton is used as the main fabric source for almost every garment produced, and they continue to introduce more sustainable fabrics into their collections. They also partner with Fair Trade Certified factories to make sure their production process is sweatshop-free and completely transparent. Their clothes are extremely affordable with t-shirts ranging from $25 to $40, while dresses and pants range anywhere from $50 to $70.
3. Dazey LA
Dazey LA is an apparel and accessories brand that features hand drawn t-shirt designs inspired by 70’s graphics and other vintage art. Their entire product line is ethically and sustainably produced in Los Angeles using organic cotton and other deadstock fabrics. The brand tries to empower women through conversation. Their t-shirts include phrases that are perfect for conversation starters and serve as a reminder to the wearer to always feel strong and empowered. Prices range from $50 for a graphic tee, to around $70 for a dress.
4. PACT Apparel
PACT Apparel produces quality garments with the worker, the consumer and the environment in mind. They manufacture their clothing in India using organic cotton and other synthetic fabrics using processes that save water and avoid toxic chemicals. They’re also partners with fair trade factories which provide safe working conditions and support local communities. They offer their customers carbon offset shipping and a clothing donation program. The majority of their products are priced under $50, making PACT Apparel an affordable place to start transitioning to a more sustainable wardrobe.
5. Love Justly
Love Justly offers ethical, sustainable and fair-trade clothing and accessories. They partner with ethical fashion brands all over the world to purchase their excess stock, then resell those garments on their website for a more affordable price. Love Justly is a budget friendly online shop with an assortment of their clothing under $50. Also, 5% of their profits give back to the Legacy Collective, which is an organization that focuses on improving the lives of local and global communities.
Shopping sustainably has often been perceived as luxury shopping because the price points can often be compared to high-end designers and brands. But fortunately, it doesn’t have to be that way. There are more ethical brands entering the market utilizing sustainable and high-quality materials that lower the cost of manufacturing and help decrease the impact that clothing manufacturing has on the environment.
The clothing brands I listed above are helping pave the way to more affordable and sustainable clothing. College is the perfect time to explore new things, so I encourage you to start shopping more sustainably. Research where you buy your clothes, know what materials are being used and find out what impact your purchase has on the environment. Become a part of the process and help encourage change.
By Taylor Aldape
Putting on makeup before heading to work can seem time consuming and unnecessary. But I am here to tell you that taking the time to get ready will be a complete mood changer. It’s no secret that makeup gives people a certain boldness; and when someone looks good, they feel good! This improved energy will exude from you the entire day. For a young public relations professional, improved confidence will allow you to attack your day, meet that deadline and ask your boss for that promotion you deserve.
I know makeup can look overwhelming, but do not worry. I will show you how to do an easy and suitable everyday makeup look that is perfect for the office, as well as show you tricks to make it last the entire work day.
1. Prep your skin
Before applying any makeup, it’s important to start with a clean and primed canvas. Washing your face removes any excess dirt and oil, while applying a primer creates a smooth surface for the product to cling onto. This step is completely necessary for your makeup to last throughout the day.
2. Set your primer with powder
I know this may seem out of the ordinary, but trust me when I say this works. Translucent powder is your best friend when creating a long-lasting base. Applying translucent powder on top of your primer gives your complexion more coverage and creates a matte finish to any product applied on top. This key ingredient allows for you to use less product on your face and will limit the amount of oil that breaks through your skin throughout the day. Whether you have dry, oily or combination skin, translucent powder should be a staple in your makeup routine.
3. Order is vital
After doing my makeup a countless number of times, I found that the order in which you apply products plays a huge factor in longevity. You want to start with eyebrows, then eyes and lastly face. The reasoning behind this is due to the fact face products are the first thing to break down since our face produces sweat and oil. In order to make sure your foundation and concealer make it through the entire day, you want to save it for last.
When doing your eyebrows, I recommend using a brown eyeshadow or an eyebrow powder. It is best to use powder for your eyebrows to stay in place all day. Apply most of the product to the tail ends of your eyebrows so that area is the darkest. Next you want to start filling in the front of your eyebrows in a gradient using less pressure. This will create a smooth transition from the front to the back of your eyebrows. Last, go over your eyebrows with a spooly to blend out any harsh lines.
5. Eyes are simple and sweet
If I had it my way, I would wear colorful Instagram makeup every day. But that is not ideal for every public relations job. A subtle way to accentuate your eyes is to apply brown eyeshadow to your crease and lower lash line, doing back and forth windshield like motions. This will add some color and dimension to your eyes. Next you want to apply mascara to your top and bottom lashes to enhance your natural lashes. Now, to really make your eyes pop, apply a white eyeliner pencil to your lower water line. Applying white eyeliner instead of the commonly used black eyeliner will give the illusion of bigger and more awake eyes.
6. It’s all about that base
Concealer and foundation are what makes or breaks how your makeup longevity appears. When using face products, you want to keep in mind that less is more. You do not want to use an excessive amount of face makeup because as your skin produces sweat your product will become cakey. To begin my face, I apply concealer under my eyes, forehead, nose, chin and any blemishes. This allows me to not overlap my products and use less foundation. Then I set my concealer with translucent powder.
TIP: Use a small beauty sponge to blend and set your concealer. This will help the product absorb into the skin and prevent you from sheering out your coverage.
7. Type of foundation
The best qualities to look for in a long-lasting foundation is consistency and coverage. From the many foundations I have tried, a stick foundation is what’s best for a long-lasting application. A stick foundation is typically medium to full coverage and due to its compressed consistency, the product will stay in place. Apply foundation in the remaining areas of the face, blend it in with a foundation brush and then go over the foundation with a regular sized beauty sponge. Using a brush will get you the fullest coverage out of your foundation. A beauty sponge will help blend and remove any excess product, making your foundation become skin like.
8. Bronzer, blush and highlight
To avoid looking one dimensional you want to use some additional products to your face. Use bronzer to carve out your cheekbones and to make your forehead and nose appear smaller. Apply blush to the top of your cheeks to add a flash of color. Last, apply highlighter! Because, who doesn't love a good highlight? Highlighter is a light-reflecting product that will give your skin a brighter glow and make your features more prominent.
TIP: Add highlighter to the top of your cheeks, under your brow bone, inner corner of your eyes and the bridge of your nose.
9. If you’re extra, add false eyelashes
If you are going for a more natural look you can completely skip this step; but if you are over the top like me put some falsies on. Fake eyelashes tie the look altogether and make it seem like you put on way more makeup than you actually did. Trust me they make a difference! If you do not know how to apply false eyelashes, follow this ‘how to make your lashes pop’ tutorial.
After drinking my first cup of coffee in the morning, the last thing I want to see is a lipstick stain on my cup. In order to take measures to prevent my lipstick from fading, I first go in with lip liner to draw out and fill in my lips. This will help prevent my lip products from bleeding when drinking and eating. For lipstick, I use a soft matte or liquid matte lipstick. A matte lipstick is what’s going to last the longest.
TIP: If you have dry lips, apply Chapstick either before your lip liner or on top of your lipstick.
11. Setting spray
Use a matte setting spray over your face and then you are done. Someone with dry or combination skin might be worried about using a matte spray, but it really does lock in your makeup. For someone who has dry skin, I was always hesitant to use a mattifying product, but this has drastically changed the longevity of my makeup.
Now that you took the time to do your makeup, you are ready to attack your goals and have a successful day ahead of you. I know setting aside time in the morning for makeup may be the last thing on anyone’s mind, but it will really make a difference in how you go about your day. Doing your makeup is a form of self-care. It will boost your confidence levels, which will lead you to have a better mindset about yourself and the work you produce.
By Jason Coronel
On Wednesday, March 3, 2021, PRSSA held a design and bringing workshop led by Michelle Katherine Withersteen, a brand designer, creative director, and crucial presenter for the workshop. Withersteen discussed the importance of brands and how you can make brands brag-worthy. She introduced this idea by stating the three action steps that can be taken to build a brag-worthy brand. The three action steps are buildable brand assets and an active audience of ambassadors. Building a brand can be broken into two categories: "The brand itself can be broken down into two categories: the visual identity, which is the brand design, and the verbal identity, which is the copy and brand voice," Withersteen said.
Withersteen had provided advice on how to create logos and the four most important rules when creating logos. They are to be recognizable, memorable, unique, and scalable. Withersteen expressed how important it is to connect with the audience, "A brand is more than just a logo. It brings a connection with the audience." It is always essential to hinge on the emotion of feeling that you can get from the public.
The last section of her workshop focused on the importance of improving yourself and how, with each client, it is always important to ask for feedback. Withersteen discussed the importance of having a growth mindset. Taking significant risks, pushing creativity, and constantly evolving is a tremendous asset to have. "The one thing I always ask is asking for feedback, asking for analytics. What works or what does not work. It allows anyone to change their course. It shows how you can be better and can continue to edit and optimize yourself." The tools do not make the professional. What makes the professional is your value and vision that you can bring to people.
By Jason Coronel
PRSSA held its first-ever senior workshop. The workshop's purpose was to help seniors prepare for the search for internships and how to make themselves presentable. The workshop also provided helpful advice with interviews and elevator pitches. The correct way to prepare for elevator pitches and determine the difference between a lousy elevator pitch and a good one. Advice about elevator pitches was also provided during the workshop, where Thomas also talked about being calm and collected when speaking. It may be terrifying, but the key to a successful elevator pitch is to stay calm. Michael Thomas, the senior campus operations manager for Ripple Match, was the special guest for the workshop. Thomas had provided ways to clean up your resume and essential key factors to include on a resume. He gave insightful advice when hiring managers to look over resumes, "most hiring managers will only take a few minutes, even seconds to judge whether your resume is up to their expectations," he said.
Thomas had also looked at his website, RippleMatch.com. The website was a way to help students discover new internships and have been sponsored by many well-known companies. RippleMatch is a unique website where you are paired with an actual representative who searches for positions that may fit you. Thomas had given a step-by-step process on creating a profile and a walkthrough of finding internships or open jobs available for its users. The website's presentation was a great way to help students find other sources for internships required for JPR students. At the end of the workshop, there was a small Q&A for questions regarding internships and resumes.
"One crucial tip about improving resumes is to have it looked over by a professor or mentor. They truly understand what strengthens a resume," Thomas said.
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