Makeup brands get called out for their lack of tones in their foundation range
By: Isela Murillo
For many years women of color have seem to be excluded in the world of beauty. When it came to foundation, many makeup lines catered mainly towards lighter skin tones. They would provide around 15 to 20 shades and only about five out of that collection seem to be for women of color.
In September 2017 Fenty Beauty by Rihanna launched and its initial foundation line included 40 shade ranges, catering to different skin tones and to a variety of undertones. Fenty Beauty set the standard high for makeup lines. Ever since, many brands have been playing the game to be part of the inclusive beauty world. But many are still lacking. BeautyBlender launched its first ever foundation in 2018 and, although the formula seemed to be great, their shade range lacked inclusion.
BeautyBlender gave a statement to TeenVogue about their foundation range:
"Of our 32 Bounce blends, half the shades (16) are formulated for a range of olive to dark skin tones and include subtle nuances that make a world of difference on the skin. We truly want everyone to find their perfect match, so to ensure this we put our shades to the test against some of the most inclusive on the market. While the range goes both very light as well as very dark, we have THE MOST shades in what we call our 'medium plus' range. This was created specifically for people of multicultural backgrounds as they have the hardest time finding the right shade to match their undertone."
Before the time of social media, makeup brands were able to go unnoticed with a topic like this. Now, influencers play a hefty role when it comes to the marketing of a product and they will not hold back when it comes to reviewing it.
According to The Fashion Spot these are the Top 11 makeup brands that are inclusive when it comes to their foundations:
Makeup brands cannot afford to not be inclusive anymore. What is your favorite inclusive makeup brand? Tell us in the comments.
What Public Relations Students Can Take Away From Kim Kardashian West’s Shapewear Line Scandal
By: Crystal Kem
On June 25, 2019, Kim Kardashian West announced on Twitter that she would be launching an all-inclusive shapewear line under the name “Kimono”. West was instantly hit with claims of cultural appropriation by activists for naming her shapewear line kimono, a traditional Japanese garment worn on special occasions. Here’s what public relations students can learn from West’s crisis:
1. DO YOUR RESEARCH!
The first step in every PR plan should be research! If West and her team simply did research on what a kimono was, they would realize how inappropriate it was to associate a traditional garment with something so intimate. When researching, it’s important to be proactive in order to avoid potential crises.
2. In a crisis, ACT FAST!
On July 1, 2019, nearly one week after she received backlash, West announced that she would relaunch her shapewear line under a new name. During that week, West was silent and did not respond to any of the backlash.
In a crisis, the timing of your apology is important because acting fast will allow your organization or company to be in control of your message. Especially with social media, it’s important to utilize your platform to control your message so the crisis does not get out of hand. Being silent and passive during a crisis can draw out the recovery process, so act fast and be aggressive.
3. Be an OPEN SYSTEM!
On Aug 26, 2019, two months after the incident, West announced the new name of her shapewear line, SKIMS. It’s important for brands to act as an open system rather than a closed system. If West’s shapewear line ran on a closed system, she would have ignored the backlash and kept the name Kimono. Since West listened to her audience and changed the name of her shapewear line to SKIMS, it showed that her brand is an open system and has a two-way flow of communication with their audience.
As public relations specialists, it’s important to be proactive to avoid potential crises, act fast when facing a crisis and be an open system so you can establish a two-way flow of communication with your publics. Learn from West’s mistakes and implement these tips in your crisis communication plans!
By: Briana Mutlu
Quit thinking of how to be the best you and start being the best you! Well at least start acting like it and fake it till you make it!
Robert K. Merton, the sociologist who coined this phrase said, “A prediction about the outcome of a situation can invoke a new behavior that leads to the prediction coming true.” The first step to achieving your goals is believing you can achieve them.
Here are some tips to help you create a positive self-image and lead the way to success!
Confidence is key. The more confident you are increases how skilled or intelligent you appear to others; this is known as the status enhancement theory. A study from the University of California, Berkeley in 2013 concluded that confidence not only leads to higher social status, but even when that person is wrong, their status is not harmed. So, don’t be afraid! Put yourself out there and, no matter if you are wrong or right, you will be admired for your conviction.
Even if you don’t feel extremely confident, think about your brain! Your brain automatically creates associations or pathways when two things are presented in conjunction with one another. If you want to feel more confident, try repeating “I am confident” to yourself before you go to bed and after you wake up. An article from CognitionToday said, “correlation becomes causation in a manner of speaking.” Even if it feels weird, eventually the association between “I” and “confident” will be made and you will feel more self-assured.
Belief in your abilities will help you develop a positive self-image and if you focus on success you can create a self-fulfilling prophecy. A self-fulfilling prophecy is when you expect something to happen and your behavior will change, in turn, causing that expected situation. Merton described the self-fulfilling prophecy as, “A false definition of the situation evoking a new behavior which makes the originally false conception come true.”
Faking it ‘till you make it has great implications, but most importantly it starts with how you view yourself. Remember that each day you are the most experienced, intelligent and best you yet!
The Success of Pinky Cole’s Vegan Restaurant
By: Stephanie Pillado
Pinky Cole rocked Atlanta’s West End when she opened Slutty Vegan, a plant-based burger joint. “The Plant-Based Princess” came up with the idea of opening the restaurant one day when she was in her kitchen. Cole was craving junk food, but being that she is vegan her options were very limited. That’s when she thought about how cool it would be to reimagine plant-based food as a pleasure without the guilt.
In an interview with Forbes, Cole said, “The first mission of Slutty Vegan has been to change the narrative on vegan foods, especially in under-informed communities.” The African-American community has suffered an epidemic of high cholesterol, hypertension and obesity and it has become Cole’s mission to introduce veganism to the community in a fun and unique way.
Slutty Vegan’s 100% plant-based menu includes some fun, naughty options like the “One Night Stand” a Beyond Meat patty with vegan bacon, vegan cheese, caramelized onions, lettuce, tomato and slutty sauce on a vegan Hawaiian bun. The “"Ménage à Trois” is similar, but with added vegan shrimp.
What brought Cole to combine sex, veganism and the black community together? Through researching ways to draw in customers, Cole was inspired through looking for sexy ways to draw them in. "What I did was I connected a provocative way of putting food and sex together, but it's positive manipulation because I knew that it wouldn't have anything to do with sex," Cole said in an interview with CNN, "It was really about food and how to connect people to eating healthier."
Instagram has been a driving force in helping her business grow beyond Altanta’s West End. Celebrities like Snoop Dogg, Usher and Tiffany Haddish have all been featured on the Slutty Vegan Instagram account. Cole is proud to say that much of her restaurant’s success has been through word of mouth that has transferred over to Instagram.
What’s next for Pinky Cole and Slutty Vegan? She plans to continue to expand the restaurant. (The locations have yet to be named.) Cole also has a book coming out and a truck tour in the works.
As podcasts continue to grow, the publishing industry is taking notice and incorporating them into their brand and marketing
By: Karina Quiran-Juarez
Podcasts have been rising in popularity ever since 2013 according to Pew Research Center. They are also fairly inexpensive to create and can help companies find their niche or target audience in a different way. So, it is no surprise that some unexpected industries – like the publishing industry - are starting to use podcasts to reach new audiences.
Being essentially free for consumers to listen to, podcasts are accessible to a wider audience. And with limited equipment required to start one, it is becoming much easier to create high-quality content through an audio format that allows publishers and authors to reach out through different branches of entertainment.
A recent Entrepreneur article titled “Why Podcasting Is The Next Marketing Frontier” mentions that podcasts “offer a great opportunity for conversations related to specific industries,” inspiring more discussion instead of just relying on written blog posts.
Publishers are now incorporating podcasts into marketing campaigns to promote their books and authors. One of the earliest signs of this merge was in May 2017 when the science-fiction and fantasy publisher, Tor Books, launched one of the first podcast imprints, Tor Labs.
In their blog post, the publisher stated that Tor Labs would be “a new imprint emphasizing experimental approaches to genre publishing, beginning with original dramatic podcasts.” Their first project was a science-fiction audio drama called Steal The Stars (which was also later published in novel form).
Another example is the We Are YA podcast that started in Aug. 2019. Produced by the young adult publisher Penguin Teen, this podcast aims to share “all things YA with the amazing authors that make up the modern YA community.”
The incorporation of podcasts into publishers’ promotional strategies also allows for greater in-depth discussion with authors and topics relating to their craft. If a reader follows a particular author or genre of books, podcasts provide a way of offering a more personal and in-depth experience to learn more.
The difference in reach from print to those who prefer audio formats also offers increased potential for more engagement between both types of audiences. Forbes reported about how publishers are learning to appreciate podcasts, stating that podcasts “provide value to a publisher because they represent a path to a healthy and engaged fanbase that cross pollinates with an author or a franchise's audience, broadening both.”
Lauren Shippen, creator of a popular audio drama podcast The Bright Sessions, was tapped to adapt a series of young adult novels based on characters in the show. According to Publisher’s Weekly the first printing of Shippen’s novel “The Infinite Noise” was 75,000 copies.
The publisher also had one of the voice actors from the podcast narrate his character in the audiobook.
Statistia has reported that by 2020, podcast listenership will increase by 13 million. It would be wise for publishers and other businesses to incorporate podcasts into their marketing as it continues to be on the rise.
By: Steve Munoz
It is so important to be immersed in digital media nowadays. If you think about it, you can literally do everything online. You can shop for groceries, buy clothes and find jobs online.
The most fascinating thing to me about the internet are the tools that exist and LinkedIn happens to be one of them. Thanks to our wonderful guest speaker, Jillian Hamilton, students learned how to really take advantage of LinkedIn.
Jillian Hamilton is a sophomore at California State University, Long Beach, who is currently pursuing an undergraduate degree in business administration, with a focus on marketing.
Hamilton discussed the basics of LinkedIn and the little “secrets” behind the site.
“LinkedIn is an online tool that everyone should be using and taking advantage of,” Hamilton said.
Hamilton explained that it is very important to have a LinkedIn profile because many companies use it to recruit potential employees. Hamilton also mentions that it is important to have a clear and neat profile to catch the attention of employers.
“A profile picture is essential when creating a profile... but it is also important to show your interests,” Hamilton said. “Sometimes people think that their interests are not important, however, when you try to apply for a company, interests are some of the things that they really look at.”
I mean, if you’re going to apply to a specific company you better be interested in it, right?
Hamilton closed her workshop by telling students how important it’s to have an online presence because it can help us network and find a job.
How Dressing Well Can Open Doors and Enhance Your Self Image
By: Rudy Rizo
For the bulk of last year, my school schedule coincided so closely with my work schedule that I was almost always in a suit. While dressed up, I could not help but notice how I was treated differently by the people I interacted with, compared to when I was in just a t-shirt and jeans. I was often given preference whenever a door was opened, caught people looking at me for long periods of time and was even dubbed “the suit guy” by a professor.
Aesthetics aside, people I interacted with thought I was some important businessman when in reality, I was just another college kid that worked a retail job to make ends meet. But, not only did my suit make me look good, it made me feel good too. And I took it upon myself to wake up earlier than normal just to plan every detail of my outfit for the day.
So now you may be asking yourself, “What does any of this have to do with public relations?” A lot, actually. Public relations is all about the image and exposure of an organization or individual to the public and a well maintained professional appearance can cast who or what you represent in a positive light.
Studies have shown that people dressed in formal attire are more likely to gain more profitable business deals as opposed to their dressed down counterparts. Recruiters are far more likely to reach out to you, people are more likely to compliment and want to talk to you and all the while you will feel more confident.
So, from time to time, switch out the hoodie, sweats, t-shirt and jeans for something a little more professional. This can enhance your life a lot more than you think.
Five Reasons You Might Want to Consider Declaring a Minor.
By: Ami Tsutani
Have you ever thought about declaring a minor? What is a minor first of all? It can be any study of your interest that gets you closer to your goal or simply allows you to follow your passion. Your minor does not have to relate to your major. If you have a minor that interests you, go for it! These five reasons will give you a push.
1. You make more connections
It is important to have connections. Having a minor allows you to be able to be involved in a different community than the community of your major. It gives you broader connections, which provide more opportunities to discover what you want to do.
2. Your minor classes might cover your GE class requirement
Many minors let you choose which classes to take from a list of elective classes, and some of these classes cover various areas of General Education. You might only need to take a few extra classes to complete your minor if you choose classes efficiently.
3. It is less stressful than a double major and you still learn a lot
Having two degrees is great, but it requires you to spend twice as much time and effort completing a single major, especially if two majors do not relate to each other. On the other hand, minors are designed to efficiently study the most important elements of an area with the minimum time and effort.
4. You can specialize in the area you like
If you are clear with what you want to do, declaring a minor can help you do it. For example, if you are interested in working internationally as a public relations professional, you can declare a minor in international economics or international studies. You can also declare a minor that reinforces your PR skills, such as event planning and management or marketing.
5. You will stand out
You can show your potential employers that you are willing to do extra work to accomplish your goals. If you aim for a PR position, most of your competition would have studied PR and completed internships in the industry. What can differentiate you from them? Minors will add value and emphasize your uniqueness.
Students decide to declare a minor for various reasons. If you are now interested in what departments offer minors for you, visit the CSULB Degree Table.
By Steve Munoz
By: Steve Munoz-Membership Ambassador
There are times in a person’s life when they regret not taking advantage of an opportunity that could have changed the course of their professional careers. I avoided this by deciding to attend the 2019 PRism Award Gala. PRSSA Long Beach members Alex Torres, Jordan Hall and myself volunteered for the gala without really knowing what to expect from it. I’m still deciding on whether or not to pursue a public relations bachelor's degree, so I was skeptical on whether to attend. However, it was a great opportunity to network with PR professionals and to learn more about the profession.
At first me and the guys didn’t know what to do, we were just students at some big gala! What helped us break the ice and something that I truly appreciated was that Professor Holly Ferris, who teaches and mentors at Long Beach State, introduced us to some of her colleagues.
“What industry are you guys interested in?” Ferris asked. Without hesitation she started to take us around the venue and introduce us to her colleagues. We garnered useful tips and even collected some business cards! We later served as ushers and controlled traffic through the hallway and other completed other small tasks.
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