Nine Ways to Build a Social Media Presence

By Rocio Valdez

If you have a brand or just want to grow your personal social media following, having a robust social media presence is essential. However, being a successful content creator is complex and not as easy as just posting whatever and whenever. If you want to be successful on social media, it takes work to get there. You need to know how to create engaging content and grow your presence to allow your content to have a wide range of exposure. Whether you are a brand or want to boost your personal social media presence, here are nine ways to help you build your social media presence.  

1. Identify your business or what type of content you want to focus on 
If you have a business, identify what types of content can promote the services you provide. If you want to be an influencer or a successful content creator identify what content you want to focus on. Ask yourself: What are you good at? What are you passionate about? Your answers will lead to tip number two. 

2. Narrow your content 
Identifying what you are trying to promote from step number one will help you really narrow what type of content you should focus on. Create content that represents you or your business to attract better engagement from audiences that will be interested in knowing more about you or your business.  

3. Figure out what social media platform(s) you should be on 
There are so many social media platforms to choose from: Instagram, YouTube, Twitter, Facebook, TikTok, Snapchat, etc. First, research what channels your specific target audience is active on. Then think about what type of content you can create. Make sure to be realistic about how committed and invested you can be on whichever channel you choose.  
 
4. Stay consistent 
This is the most important thing to do. It takes time and dedication to create a reliable presence. You have to stay consistent and be committed to posting content regularly in order to stay relevant. Make sure you have a schedule of content you want to create and post, or even schedule your posts in advance so they can automatically post. Post every day and have two or more posts per day on different channels. Really look into how many times a day is appropriate to post on the channel you are using. For example, on Instagram it’s best to post twice a day at most. But on Twitter, the more you post the better. Doing this will attract and keep your audience interested because they will know they have something to look forward to everyday.  

5. Stay updated 
Always stay up to date on what is trending, what events are happening and any important dates coming up. This helps to create relevant content. You can also use what is trending in your hashtags and keywords to join the conversation with a larger audience. 

Via Instagram @mmmmitchell 

6. Create visually appealing content 
Visuals are vital to online success. Good visuals are what determines if a person will click and like your posts. You can find editing applications to create great visuals or to make your photos better. Always try to post the best quality photos.  

Via Instagram @nctphotographer 

7. Have a clean profile
 Try to have a theme on your profile. If you find it difficult to find a theme that represents you or your company, just work on the aesthetic of how your content is displayed. This can make your profile and content easier to follow and more appealing to your audience.  

8.Engage with the audience 
Always dedicate time to interact and respond to your audience. Make time throughout the day for community engagement. This helps to create conversations with your audience and will help you know if your audience is enjoying your content and what content they would like to see more of. 

9. Set your social media to public 
If you are trying to have an established social media presence, you definitely do not want to have any of your social media channels on private. Changing your settings to public will allow for many people to be able to view and share your content.  
 
There are a lot of social media creators out there already, but there is always room for more. Will your business or personal page be next? Follow these tips and track your social media insights to determine what works best for you.  ​