Marvel vs DC (Marketing Edition)
By: Gabriela Castro
Superhero movies have become a big staple of entertainment over the last decade. Marvel and DC have come a long way since the 1960s, where superheroes were just silly characters straight out of television series to films where there taken seriously than ever before. Marvel and DC both have the same objectives but comes in different outcomes. Marvel Studios has a game-changing and well planned out strategy that helps their movie schedule while DC does have a lineup but is still scrambling.
Disney's Marvel studios started created films back in 2008 with the start of Iron man and the birth of the MCU (Marvel Cinematic Universe). Marvel has been dominating the movie industry over the last decade by earning $22.5 billion, thanks to its game-changing marketing strategy.
Some of the marketing techniques that marvel has been using were VFX visual effects. Notice that many, their trailers have been edited, so the fans would not be spoil and it makes the fan speculate the plot. It is a technique they been using over the last few years and has become very successful. In the Averages Endgame, you will notice that the final trailer has many editing details they left out. The studio does not want the viewers to know how the movie will end. The directors' Joe and Anthony Russo stated they want the marketing for this film to be as critical as possible to the point where only the first 30 mins of the footage only to be shown in their trailers. That technique did succeed, and most fans and critics were impressed by the surprises and shocking moments of the film.
Picture by MarketWatch
Superman, there was much criticism among critics and fans due to the over amount of details of the movie plot, adding more characters, and releasing a ton of film clips and trailers too highly publicize the movie. The significant problem that Warner bros been having over the last few years, the studio is taking over their marketing control so they can try to appeal to their audience. Marvel has since been very critical when it comes to marketing and they work so hard by showing as little as possible by not revealing the whole plot of their movies. Warner Bros seem to be showing the entire plot through their trailers and clips. Other films such as Justice League has suffered the same faith as Batman v Superman did. Justice League was supposed to be a box office hit, but it both bomb so hard, the film barely made any box office revenue. Fans and critics hated the movie, stated that the movie has already revealed most of the footage from the trailers and nothing new was put into the final cut. As pictured below, the only film to have success ever since the DCU launched was Wonder Women.
Picture by Wall Street Journal
Solution for DC
My take on Warner Bros, the number one problem that has to get a fix, is their entire marketing strategy and learning how to plan. For example, during the marketing of Endgame, the director's Joe and Anthony Russo wanted only to show the first 30 minutes of the film. I find it interesting because they care about this movie so much that they want fans and critics to feel satisfied and successful. Planning has to be their number concern, Warner bros have to be grounded, meaning they will not be involved. Their marketing teams should take over on how the film presented so that way Waner Bros do not have to struggle like they are already are.
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