Makeup Brands Jump On the Wagon Of Inclusivity

Makeup brands get called out for their lack of tones in their foundation range
By: Isela Murillo 

For many years women of color have seem to be excluded in the world of beauty. When it came to foundation, many makeup lines catered mainly towards lighter skin tones. They would provide around 15 to 20 shades and only about five out of that collection seem to be for women of color. 

In September 2017 Fenty Beauty by Rihanna launched and its initial foundation line included 40 shade ranges, catering to different skin tones and to a variety of undertones. Fenty Beauty set the standard high for makeup lines. Ever since, many brands have been playing the game to be part of the inclusive beauty world. But many are still lacking. BeautyBlender launched its first ever foundation in 2018 and, although the formula seemed to be great, their shade range lacked inclusion.

BeautyBlender gave a statement to TeenVogue about their foundation range:

"Of our 32 Bounce blends, half the shades (16) are formulated for a range of olive to dark skin tones and include subtle nuances that make a world of difference on the skin. We truly want everyone to find their perfect match, so to ensure this we put our shades to the test against some of the most inclusive on the market. While the range goes both very light as well as very dark, we have THE MOST shades in what we call our 'medium plus' range. This was created specifically for people of multicultural backgrounds as they have the hardest time finding the right shade to match their undertone."

Before the time of social media, makeup brands were able to go unnoticed with a topic like this. Now, influencers play a hefty role when it comes to the marketing of a product and they will not hold back when it comes to reviewing it. 
According to The Fashion Spot these are the Top 11 makeup brands that are inclusive when it comes to their foundations: 

1. Fenty Beauty by Rhianna
2. Bobby Brown
3. Maybelline 
4. MAC Cosmetics
5. L’Oreal 
6. Cover FX
7. Clinique
8. Sephora Collection 
9. Lancome
10. Estee Lauder
11. Bare Minerals​

Makeup brands cannot afford to not be inclusive anymore. What is your favorite inclusive makeup brand? Tell us in the comments.