by Jamie Bui
Creating and building brand advocates can be considered a low-cost, high-return marketing strategy as opposed to spending millions of dollars on advertising. A brand advocate is someone who enjoys a brand’s product or service so much that they would willingly tell others about it. It could be via social media, in real life or in a publication. Sixty percent of customers search for peer testimonials, trustworthy recommendations and online reviews during the decision-making process. Therefore, it is important for brands to include advocates in every aspect of the business.
A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about the business) to the “purchase” stage (when they are ready to buy the product or service). As a result, “advocacy” is the last stage in the marketing funnel when the customer is loyal to the brand and willing to share it with others.
There is no certain procedure on how to create and build a successful brand advocate program, because every business and every customer is different. However, building a brand advocate is more likely a long-term process than just short-term buzz. Therefore, there are several general tips to help brands get started on how to get customers to share their positive experiences with the brand.
Long-term loyalty is crucial to get more high-quality referrals and drive sales. Above are a few tips on how to create and build successful brand advocates. The most fundamental thing to remember is to be in it for a long haul. Always keep the needs, wants and expectations of the best customers in mind to create a suitable marketing campaign.
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