How to Create a Memorable Logo

By Johan Alfaro 

​As it is widely known, 65% of people today, are visual learners. Additionally, people process visuals 60,000 times faster than they process text, which is due to the fact that the human brain loves to be stimulated. Another reason why people learn and remember things faster when looking at an image instead of only text, is because their brain draws automatic connections to the image based on their experiences. So whenever they come across and image in the future, they will most likely remember it.  
 
The most memorable logos nowadays are very simple when it comes to shape, color and text. So the first tip for making a logo is to keep it simple (KIS). People around the world recognize the infamous-golden “M” for McDonald’s and the Nike swoosh and the apple for Apple. Google’s rainbow logo and the Amazon smile are other great examples of companies using a simple logo with their company name attached to it. Learn from these powerhouses and hold off on any design tricks and effects.  
 
Choosing color in a logo is also very important to remember because colors have meanings behind them. For example, the color red means bold, excited and youthful, while blue represents trust, dependability and strength. Another common color that big companies use is yellow which means optimism, clarity and warmth. Think about Amazon’s yellow-orange logo. Does youthful, dependable and bold describe Amazon? 
 
It is important to remember that not all applications will allow logos to be presented with their normal colors, so be sure to check if the logo carries the same tone in black and white as it does with the colors.  

It is important to make sure that the logo truly represents you or your company the way it is intended when a consumer comes across it.  Do they get an accurate idea of what your company is about or represents? An interesting example is public relations agencies because most of the logos say “public Relations” on them. So a logo that describes what you do is very effective.  
 
Finally, the last tip is to create a logo that is flexible. In case you come across a website that doesn’t allow you to upload your full logo, you’ll have something to upload and still be recognizable. A perfect example is the Nike swoosh because that swoosh is recognizable from miles away in any color.  

What does your logo say about you? Comment down below. ​