How to Build Your Brand on Instagram by Ines Torres

By: Ines Torres

Instagram is a growing social media platform and has become a place where you can brand yourself. I consistently receive compliments and questions on how I am able to make my Instagram so “me.” Here are four tips and tricks on how to effectively portray your own brand on Instagram!
1. Have a catchy bio
A good Instagram bio is so important! It reflects a piece of who you are. Choose witty words that represent what you do or like. For example, I am Christian, and my faith is the biggest part of me. I also love coffee and cannot live without it being the sleepless and busy person I am. So, I combined the two in my caption and made it short and cute. “All I need is a little bit of coffee & a whole lotta Jesus.”
2. Choose your color palette and filter
People only take a few seconds to look at your page and immediately decide if you are someone they want to follow or not. This is why photos on your page should look cohesive. Remain consistent with your color palette and filters. A great and easy photo editing app I recommend is VSCO. There is almost an endless array of filters you can create. If you are not sure where to begin, take a look at this Pinterest Page that has so many ideas for your very own filters to create on VSCO.
3. Creating your feed
It is hard to determine if your pictures will look cohesive next to each other on your page. This is where the UNUM app comes in. It is a free app that is specifically designed to see how your photos will look next to each other before posting. You can move your photos around and place them where they look and fit best. With this handy tool, you will not have to wonder what to post next!
4. Use relevant hashtags
Now that you have established what to show your viewers, it is important that you reach
the right audience. A good way to use hashtags is to only use relevant words to those who you want to attract. Don’t go all willy nilly and write all the hashtags you can think of. Also, do not use the exact same hashtags for all of your posts. The reason being, the Instagram algorithm will think you are spam and decrease your reach. Therefore, customize your hashtags according to your post. For more about organic growth, check out Vanessa Lau’s YouTube channel where she goes into more detail about all things Instagram.
These are just a few recommendations but there are so many similar apps out there. Just explore and you will find what is right for you. Have fun with all these tips and soon you’ll find the perfect way to brand yourself.