How to Become $neaker-Rich

By Bryan Yoon

Yeah, you read correctly, I said, “sneaker-rich...” and it is exactly what is sounds like. I don’t mean just slightly profiting from or simply possessing or obtaining an inventory that has a higher monetary value than what you actually paid for it. This blog is dedicated to help guide you in obtaining high-demand, valuable and rare items (in this case, sneakers), and turning or “flipping” them for a profit - from the shoe rack to your bank account. 

Although, there are countless factors to obtaining sneakers such as “sneaker-botting,” automation tools, and paid monthly “Notify groups.” The same goes for the “reselling,” aspect, including certain variables such as where to sell, where you will get the most profit, and which sneakers are factually valuable. However, before any of those things become relevant, it is important to stay mindful and have a good foundation, before proceeding into any more advanced factors or specific capital or investments. This strategy greatly increases your chances for obtaining high-demand sneaker, known as “Grails.” 

There are lots of components, as well as dedicated time and sacrifice, to learning the sneaker game. So I feel it can be easier to learn in segments and have certain fundamentals to stick by. In all honesty, early success doesn’t usually indicate fast learning, as luck can also play a part in “copping” sneakers. Therefore, this blog is dedicated to the initial focus and fundamentals when deciding to commit to sneaker buying and reselling.

1. Try to figure out trends, both early and current. This is important because new trends are based on the past occurrences or happenings. Future predictions are always helpful, but there is no way to guarantee predictions. In fact, in regard to sneaker trends, I would simply call them assumptions. There is really no definitiveness, and thinking there are can leave you vulnerable to early bankruptcy. 
2. Learn which retailers are reputable, and which retailers many people have had success with making past and present purchases. Lots of information can be found on Twitter in a small community that people refer to as “Sneaker Twitter.” Not only do I recommend using Twitter for useful information and even certain connections, it is the main social media channel I use for this purpose. 
3. Understand how drops work. When the site actually “drops” the sneakers, they progressively update their “sneaker bot” detection, prevention and protection. Many preventative measures can be successfully bypassed, especially if they are expected and you are properly prepared and familiar with what needs to be bypassed. One of the most frustrating things about “copping sneaker,” is after waiting all night, all week, or all month, is getting stuck on an unfamiliar hurdle the retailer had implemented for multiple purchase prevention. 
4. Study the resell market, when stocks tend to go up and when they usually decline. Another way of explaining studying of the resell market, is to know when to “hold” and when to sell as soon as possible. 

In closing, the sneaker industry has grown to a $65 billion a year industry. Stories of big success, such as a kid as young as 14 years old copping 121 pairs of Yeezy Reflectives for a profit of $138,160.00 in one night. However, there is still the real possibility of making a poor investment and losing your money. So remember to be smart, be careful and follow the above tips!