By: Jocelyn Torralba
How consumers shop online is changing, with the evolution of the and the emergence of influencer marketing. Influencer marketing involves well known bloggers, celebrities and public personalities that get paid to promote products all over social media. But the question is, how honest are they ?
Commercial businesses pay influencers to try their products and and post positive things about them. Waist trainers, diet teas, beauty products, vitamins, clothes, etc are just some of the common items influencers promote.
Companies know these influencers have a huge effect on their audience. But do influencers actually care what they advertise? Or are they happy as long as they get their thick check. And do companies care if the celebrities and well known bloggers with a lot of followers actually like their products?
In a recent interview Kim Kardashian West told Ashley Graham that she turned down the opportunity to do a sponsored instagram post for one million dollars with Fashion Nova, a well known clothing brand that does a large amount of sponsored advertising on Instagram.
But Kardashian West has done other sponsored post for other businesses such as Angel Curves where she promotes waist trainers by posting them on Instagram and Snapchat, saying she works out in them and they help her obtain her “hourglass body.” But waist trainers are not recommended due to health risks such as squishing organs, decreasing blood flow, deformation of organs and decreased breathing capacity.
Picture by Angel Curves Waist Trainer
It’s not the first time a Kardashian West has received backlash for a sponsored post. But does Kim care about what she advertises to her audience? Or does she just do it for the money?
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