Five tips to create an engaging social media post on Twitter

By Jorge Elias

Do you need some help posting engaging tweets for your personal brand or business on Twitter? But with so much social media content, it can be easy to scroll past your post without any interaction. More engaging posts on Twitter can help grow your social media presence and audience. In turn, your social media presence can expand your marketing reach, which can help you engage with anyone in the world. Here is a top five list on how to post engaging tweets on Twitter.​

1. Ask questions, use Twitter Polls for interaction
Asking questions on your posts can lead to people wanting to interact on your tweets. Increase engagement by encouraging your audience to share their opinions, thoughts and views. A good way to ask questions is by using a poll tweet, which gives your audience options to answer a question that you ask. An additional plus for posting a poll tweet is that after you post the tweet, although you can’t see specifically who voted for what, it gives a percentage of how many people voted for each option and a total count of votes from the tweet.

2. Use images like GIFs and memes
More and more people identify as visual learners. So using memes and GIFs to your advantage can lead to higher engagement on your Twitter profile. Everyone can use a laugh and if you can connect it directly to a post, you can create some interaction with it. If you use a relevant and tranding meme it will cause natural engagement. If your audience feels like it can relate with your brand or company, then they will be more likely to engage with you.

3. Have people follow you and retweet your tweet for a chance to win a prize.
Everyone likes free stuff and if you can encourage your audience to retweet and favorite your post for a chance at a final prize it can increase engagement. You can also encourage your audience to tag other people for a chance to win. This makes people who might not normally interact with your page do exactly that.

4. Use the right hashtags when putting out a post
When used correctly, hashtags can help your posts reach a wider audience. If someone searches up your hashtag on Twitter, even if they aren’t looking specifically for your brand or company, the hashtag could be that factor that introduces you to them. When it comes to marketing your brand, hashtags will associate your brand to a topic allowing new Twitter users to discover you.  Using relevant hashtags furthers describe the true purpose of your post and shows a relevant value proposition to your audience.

5. Interact with Influencers 
Find like-minded people that connect directly with your brand sector. If you can build a relationship with a micro influencer in your city, it can introduce your brand to local customers. Partnering with an influencer will also give your brand third-party credibility as you are being recommended by someone who has the trust of their followers.

Remember to have fun and be creative when it comes to trying to increase engagement on Twitter. If it feels like a chore to try to get more people on your page, then maybe you should take a step back and think about why your posts aren’t getting much traction. Not every post is going to go viral or get thousands of engagements, so make achievable goals for yourself before posting. This will make it feel more satisfying when your goals are met. Getting people's attention is hard in the 21st century so don’t be so hard on yourself.

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