What’s on the Horizon for Online Mediaby Holly Bartlow The work of a public relations professional is often defined by his or her select means of communication. When communicating through social media as most modern professionals do, we must recognize and keep up with current and emerging trends. Here are some insights on the behavior of social media audiences for the year. 1. Rates of consumption won’t increase. Researcher’s have seen a one percent drop in consumption habits. Therefore as users slow their dependence online, competition for attention from audiences is expected to increase. 2. Smart speakers will be the forefront of technology. It’s estimated that by 2021 roughly 2 billion people will be using a digital assistant and 50 percent of all search queries will be conducted through voice search. Manually searching will be a thing of the past, and Alexa will become queen. 3. There will become a stronger divide between television and the internet. By next year, audiences will be spending just as much time watching TV as they do searching the internet. The average person will spend slightly over 2.6 hours a day browsing the internet and 2.7 hours a day watching television. It’s expected that TV will become less popular as technology advances. 4. Increased focus on privacy. There is no doubt that the online community has feared invasion of privacy. Future social media networks and companies are expected to offer more advanced privacy settings and profile privacy in the near future. 5. Video will be the top dog in media trends. The focus of the live option continues to grow. Instagram live, Snapchat stories and Facebook live have dominated social media. 6. The self care movement is remerging. Social media can be a constant bombardment of information and stimulation. Social media users are beginning to build each other up, rather than tear each other down by rekindling humanity amongst users. As online media communities increasingly adopt these characteristics, PR professionals must work harder and constantly strive to stand out amongst growing competition. Students! Create good content. Create it often and make it heartfelt to your audience.
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5/7/2018 04:11:45 pm
When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!
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7/27/2018 08:05:50 am
I used to be a huge fan of Snapchat. I used their creative filters back then because those filters make me even more beautiful. If I want to explore and try looking animatic, there are also filters than can satisfy me. Until the day I reached that I need to stopped using it. Well, what they did to Rihanna was quite foul. I wasn't expecting such rude action would come from them. I am not sure if they did it intentionally or not, but they will suffer from its consequence.
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