Spice Up Your Twitter Game

Twitter is built for discovery

by Mary Amontos

Do you want to promote yourself or your brand? Do you want to give your audience lightning-fast updates? How about cleaning up after a PR disaster? Whatever your goals may be, Twitter has the power to help you achieve them.

Using Twitter effectively can be an amazing tool for sharing information, building your business, networking, adding value to your profile and so much more. Whether you’re a veteran on this platform or just starting out fresh, mastering Twitter can easily become a beneficial tool in your life.

Here are three features that users tend to overlook but can also provide for a more fulfilling experience on Twitter!

1. Create Lists

• The more you use Twitter, the more people you’ll follow. And managing a crowded news feed can get overwhelming. Twitter Lists allows you to organize accounts publicly or privately without having to follow them directly.
• Whether it’s to keep a close eye on your competitors or to keep up-to-date with your favorite idols, lists can be created for multiple purposes. For new users, you may start off by creating separate lists for your close friends and family. If you are an aspiring public relations professional like I am, you may want to keep a list of your industry leaders or prospects.
• Twitter lists aren’t affected by Twitter’s algorithms, making everything appear in reverse chronological order. Simple and easy!

2. Share your Moments

• Twitter moments gives you the ability to curate compelling content to tell your stories, memories and experiences by weaving existing tweets together into one. You can simply bring any subject into the center stage through various commentary, pictures, and videos that you include in it.
• Have a clear focus. Are you reflecting on a story or creating a round-up of fun memes? Do you want to recap an event that you just experienced or promote a company you are loyal to? Just like Lists, Twitter Moments can serve for many purposes. Only you have the power to bring them into life!

3. Choose your Topics

• We all have our own particular interests so with the Topics feature, we can easily follow them. This enhances your feed by putting relevant content on your timeline so that you can stay informed the ‘right way.’ You’ll be able to see tweets from users who are frequent communicators of that specific topic that you follow.
• Don’t be afraid to also “mute” topics that you do not want to see. Sometimes it's hard to get away from negativity when you are on social media, but with features like these, you can make this platform a safe space for yourself.
• Some of my favorite topics include travel, dogs, music and entertainment. What are yours?

Aside from these features, Twitter is whatever you want it to be. So make the most out of it and always strive to make those 280-word-tweets showcase the best you!