Buyable Pinterest Pins

How the Website is Utilizing Shopify to Improve Business

by Dominique Marek

Image via The Ecommerce Workroom

Scrolling through Pinterest always invokes a feeling of wanting to buy, craft or cook everything that you see. Falling into a Pinterest “rabbit hole” so to speak, can sometimes leave you wanting more. This is especially the case when you find a product that you just have to have, but can’t find an online retailer that supplies it.

Pinterest has introduced a new way to allow users to easily purchase the products that they see, through a partnership with Shopify to create buyable pins. Buyable pins can be set up by brands through Pinterest to ensure that there is higher engagement and purchase rate with their target audience. Once a user sets up a business account with Pinterest, they can use these buyable pins to experiment and determine which images, captions, hashtags, and trends will best fit their brand. It’s important to utilize all aspects of a pin to get a higher engagement rate. Shoppers want to be able to engage with products that they can see themselves using. In fact, Pinterest has actually seen an 18% higher engagement rate with pins that show lifestyle shots that fit a brand’s image.

In order to make buyable pins work for a business, first a person has to create a business page for their brand through Pinterest. Once this page is created a brand has to apply for buyable pins through Shopify. After a business pay is approved all buyable pins that are created on Pinterest through a brand will link directly to their personal website.

Buyable pins can not only help customers envision themselves with a specific product, but they also bring customers closer to a brand. Smaller companies can utilize buyable pins as a DIY way to sell directly to the consumer without having to spend money on marketing plans. These pins also allow brands to track customers’ overall engagement and sales so that it’s easier to see what strategies are and aren’t working.
Pinterest is becoming more than just a social media platform. It is evolving into a place of business that offers not only inspiration, but an easy way to make someone’s visions into a reality. It’s important to keep in mind that people want to personalize their experience and customers will always choose a brand that will put their needs first.