By Shelby Althoff
When aiming for the utmost exposure on social media, it is crucial to take note of the peak times of activity on each platform. Social media content strategists, social media managers and many other professionals in the public relations field should know how to make the most of each post. There are so many places to post these days that it can be difficult to pinpoint when the right moment is for each platform. What makes it even more challenging is the transformation in engagement patterns COVID-19 caused. The infographic below contains a chart of the most recent best times and days to post on each of the most popular forms of social media. Read on to uncover the best posting schedule!
A study on social media analytics from Sprout Social revealed the best times were often mornings, especially if the target audience includes working professionals. Many of these individuals are on LinkedIn for their jobs. However, Influencer Marketing Hub covered TikTok analytics and described the busiest hours to be at night, considering the users are generally younger. TikTok is still a mystery when it comes to analytics. What we do know is that it is easy to go viral, so businesses can gain views easier there than any other platform. This information is just one of the many ways to maximize exposure. Keeping up with analytics can bring you one step closer to becoming a social media pro!
In order to identify your own personalized best times to post, check out Google Analytics, Sprout Social, or any available in-app analytics!
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