PRSSA Newsletter Spring 2016
Landing the Internship 101
By: Ayrton Lopez
Final exam - check! Final paper - check! Summer is just around the corner and you’ve managed to remain sane during hell week (finals week). But suddenly you realize, summer is prime time for internships!
Where to start? You haven’t touched your resume all semester, your LinkedIn is out-dated, and quite frankly, you have no idea what industry you want to end up in. Mom and dad are nagging about your future, and the only thing you want to do is binge watch Fuller House on Netflix.
The good thing is that you can find the Top 5 Tips for Acing An Interview and Landing a Public Relations Interview from one of the best, the intern queen! Check them out:
Why Not Knowing is Okay
By: Dylan Tom
Every year around graduation everyone’s minds are often focused on whatever task is currently at hand. Then all of a sudden they shift towards the future and what they plan to do after graduation. For a lot of people they are still unsure. Whether it is because you have too many interests and cannot decide on what field to go into, or you really just are not sure about what you want, not knowing what you want to do is okay. It is okay because right out of college that is the best time to explore the many options that we have.
If working right away is your goal you should apply to whatever interest you the most, if you end up not liking it that is okay. You should never feel forced to stay in a job that you do not like because you fear you may never find another one. Trying different things until you find something that you feel comfortable growing with is the best way to assure yourself that the job you end up with will be the one that you can build a career from.
If you are unsure about what you want to do, you should take that time after college to find out what your interest are. Finding out what you like to do can lead to finding you the best job for you. Traveling is a good way to see different perspectives, and see that there are much more than just your immediate surroundings. Exploring new places can bring forth the inspiration you need that propels you into the area of work that is perfect for you.
We know that in some shape or form we will be working for the rest of our lives. Taking the time to explore our options and make sure the job we end up with is one that we enjoy is much better than rushing into something we may regret. Whether we end up working a job utilizing our degree or end up in a completely unrelated field everyone deserves to be where they are happy with what they are doing, and feel that the work they are producing is significant.
The pressure may feel like it is on, and it most likely truly is. Millennial’s have a lot of obstacles to face such as the slowly recovering economy and the high unemployment rate, but we should not feel rushed in making a decision that will affect the rest of our lives. We are still young even if we do not feel like it, and there is still a lot of time to figure out where you fit in. The average person will change their career seven times in their lifetime so stressing about where you start off is not necessary.
We all have dreams and a vision of where we hope our life will take us. While we may not know the exact way we will end up there, were deserve the time to figure that out and try as many different routes we need to get there.
Outside the Box
By: Ennovy Brown
Dear twenty something with a head full of ideas and a gut full of anxiety, it is time you accepted that fact that your fate is in your hands. You’re spending your time constantly going over the list of things you’ve learned, comparing them to a list of experience requirements and questioning whether or not you’re good enough for the “real world,” all while knowing its right around the corner. As graduation awaits many in the next few weeks, the pressures of having it all figured out have kicked into high gear for most, and to those I say: do not limit your success to what can be achieved on someone else’s checklist. Although it is important to have guidelines to use as foundation, it should not be seen as the only standard for gaging success. Do not box yourself in. You are all capable of much more than a singular job description. Perhaps you are an individual who has found passion in more than one area of work, but because of how requirements are set; you have to settle for work in just one. If that is the case, explore taking the power into your own hands, explore becoming an entrepreneur.
It may not be the most ideal, and for some it may even come across as unrealistic, but consider this. How progressive would the world be if we were not willing to hand over our ideas with the hopes of approval? Better yet how much more progressive would the world be if we took on our ideas ourselves? We are in an era where a catchy tune, an addictive game, or a needed service could literally be the difference between yourself and millions. Of course entrepreneurship is not an easy road to travel, but the end results may be more fulfilling than a full time position in a workspace that you have settled to stomach day-by-day. Here are some of my suggestions on how you can get started on your entrepreneurial adventure:
By: Dylan Tom
I am Dylan Tom and I ran for ASI student body President. Running for ASI is a serious decision. It shows you really care about the university and have a plan to change it for the better. There are a lot of things that I was unaware of before I ran, and a lot of things that I did not expect. I encourage everyone to take an interest in joining ASI, and to run for office, but before you do here are ten things you should know about running for ASI.
1. Missing class to campaign is NOT a good idea. You will end up way behind in your classes and end up playing catch up at the end of the semester.
2. Running with a friend will make it much easier and more fun. Having
someone to bounce ideas off of, and someone to help with half of the campaigning, promoting, and PAYING for materials is a big help.
3. You will end up obsessed with your posters. 20 minutes everyday you are on
campus will be dedicated to checking to see if all of your posters are still in place, and if they are not you will die a little inside.
4. You will have to be comfortable with repeating yourself. You will give the
same platform pitch over 100 times throughout the campaign and answer the same questions over and over again.
5. Your emotions will be all over the place throughout. You will go from nervous to excited to stressed and everything in between.
6. You will have to become one with rejection. Trying to talk to people/ hand them your promotional material will not always go as planned.
7. As soon as you feel like you have done enough campaigning do MORE! There is always someone else to talk to and more people to spread your message to.
8. You will get involved with different groups and people that you may never have before. While campaigning you will meet different groups of people that all have interest and needs from ASI so try not to get overwhelmed.
9. You will become very passionate about your platform and become an advocate for change. Once you begin to feel that you really can make a difference you will be inspired more than you ever have been before.
10. Losing can be devastating and depressing but you need to utilize that spirit and energy you cultivated during your campaign and channel it into your next endeavor on your journey to success!
By: Cassandra Rocha
Beyoncé dropped her new visual album “Lemonade” last Saturday and it has been all anyone can talk about.
The multi-winning artist has been in the business for over 25 years and there is much we can learn from the successful singer.
It may not be the first thing we think about but Beyoncé can actually teach us about how to become better public relations specialists.
Looking at her latest album and looking at her career are some hidden public relations tips that can be very helpful for brands.
The Benefits Of Taking Creative Risks
The Queen is not afraid to take creative risks when it comes to her career. Her latest album “Lemonade” is an example of how Beyoncé ventured into creating a visual album in which she is not afraid to talk about tough and serious issues. Not only does Beyoncé talk about infidelity in her relationship but she also addresses the racial discrimination. Including racial politics and disclosing personal relationship conflicts throughout her album could be seen as taking a creative risk but Beyoncé was not afraid of this. Her album shows the important of not being afraid to take creative risks.
It is important to think outside the box and at times not be afraid to take creative risks when creating public relations campaigns. This is not to say that you shouldn’t thoroughly plan out campaigns but having some fun with them can benefit companies/organizations. Having creative and engaging campaigns can ensure that both the media and consumers become intrigued and this can have huge pay offs.
The Importance Of A Strong Fan Base/ Customer Relations:
Her fan base known as the Beyhives are some of the most loyal fans out there. Beyoncé understands the importance of her fans and makes sure to acknowledge them and let them know how grateful she is for their support. Whether she expresses her gratitude through her blog or on social media Beyoncé makes it a point to let her fans know that she appreciates them. Just as Beyoncé understands the importance of her fan base, it is important for companies/organizations to understand the importance of creating strong customer relations.
Building strong customer relationships can make a huge difference as to whether your companies fails or succeeds. Creating a loyal following can give your company/organization a competitive edge and ensuring customers of the organization/company that their part of the brand can have a positive effect on companies/organizations. Make sure to engage and listen to your customers even when things are as simple as engaging with followers on social media can have a great impact on your brand.
Beyoncé not only creates great music but she also can teach us some great public relations tips.
With these two tips in mind public relations specialists can see their organization/company succeed.
So go out there and make some lemonade out of lemons!
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