By Alexandra Carmona
Viral marketing is known to be an essential part of a public relations strategy in the modern digital age. But success depends on it being done right. The best way to approach viral marketing is to first know your audience and what they are consuming in the mainstream media. Here are five trends currently going viral to help inspire your next marketing and public relations idea.
1. Tiktok Dances
The best way to know what’s trending these days is to open the TikTok app. It’s been the reason behind many of the latest trends and has kept us dancing through quarantine. From making whipped coffee to buying colorful wigs and wearing them in public, TikTok dances have made their way into the mainstream media and won’t be leaving anytime soon.
2. Online Dating
In this day and age, swiping left and right on people has become the new way of finding love, and it’s arguably become a prominent part of this generation’s culture. Online dating has also made it even more important to make your social media image look exciting and approachable. In fact, some people may even have it ingrained in their brain that a goodlooking Instagram page equals love.
3. Smart Technology
Smart technology is not only extremely helpful, but it’s also become trendy. I mean, who doesn’t want to control every aspect of their room from an iPhone? We are currently in the digital information age, and smart technology is not only making media more accessible to us, it is making it more essential.
4. Roller Skating
Another trend that came from TikTok (and a COVID-19 quarantine) is roller skating. Buying roller skates online and making fun videos with them at your local skate park has started making a huge impact on the younger generation. It’s cool and it’s fun. And what better way to successfully use viral marketing than to make it cool and fun?
5. Animal Crossing
This video game has caused an uproar on social media. Purchasing this game for your Nintendo Switch has become a worldwide trend and has even resulted in people buying Animal Crossing themed merchandise.
What other trends are currently going viral? Did I miss any? Tell us in the comments.
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