PRSSA LONG BEACH
  • Home
  • About
    • What is PRSSA?
    • Our Roles
    • Chapter History
    • Advisers
  • Membership
    • Become a Member
    • Benefits >
      • Events
      • Partners
      • Mentorship program
      • Conferences
  • Executive Board
    • Meet our Executive Board >
      • About our Board
  • Calendar
  • Bateman Team
  • Blog
  • Media
    • Newsroom
    • Gallery
  • Contact

5 Things You Can Do Right Now to Improve Your SEO

5/14/2018

1 Comment

 

The easiest ways to optimize your search

by Genesis Rodriguez
Picture

​Search Engine Optimization (
SEO) is an efficient way to increase traffic to your website. As a public relations professional you don’t want to neglect your owned media, so understanding standard SEO practices can go a long way. Move toward improving your website by following these quick steps!


Step 1: Meta Tag Optimization
Maximize the impact your site has on Google by changing the title tag to help improve your search results. Make sure you provide descriptive tags to encourage more visitors to click through to your site. Content meta tags are a good way to gather information on what parts of your site get the most activity, therefore allowing you to strategically add more information for even better results.

Step 2: Content Optimization
Integrate content specific to target search phrases that will provide viewers with the greatest impact in a tactful manner. This is a good method to offer results that provide valid information while also improving your SEO.

Step 3: Inbound Link Building
Backlinks are a huge factor in your SEO ranking. Your website will rise in search results if users are consistently directed to it. Try to earn referrals from platforms such as partner pages, articles and white papers.

Step 4: Keyword Search
Identify the most popular search terms for your type of product or service and then integrate them into your content to generate leads. You can actually buy search words that can help increase traffic. Also remember to research which organic searches people are putting into Google, then match them to your site so that it increases traffic.

Step 5: Business Directory Submissions
Try to add your information and links to online Yellow Pages, niche websites, GPS and other business directories. Some platforms require you to pay to be on their site or while others allow you to create your account and host your contact information on their site for free.

Now you know the basics of how to improve your SEO, which will increase the visibility of your website or web page in search engine results. Take these fundamentals and let your brand enjoy the benefits!
1 Comment
best resume writers link
8/22/2018 08:53:56 am

I work in the world of SEO writing, so I heard all these advices already. But on the other hand, we all know that SEO is a fast-pacing world and everything is changing in an instant. That's why we should never stick to one plan. We should know how to adapt because that's they key for us to be timely and relevant. at the same time, SEO is a vague world. You will get lost if you don't know how to go with it! Makes sure you apply all these advices on what you do!

Reply



Leave a Reply.

    BLOG

    Looking to get published on our blog?

    Email your topics (or drafts) to prssalb@gmail.com to get started. The publishing deadline for Fall 2022 is November 10.
    DRAFTS must be submitted before this deadline.
    ​Drafts submitted after the deadline will NOT be published.

    Categories

    All
    Content Creation
    Instagram
    Internship
    Journalism Major
    Marketing
    Mental Health
    Public Relations Major
    Social Media
    Twitter

    Archives

    December 2022
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    July 2020
    May 2020
    April 2020
    December 2019
    November 2019
    October 2019
    May 2019
    April 2019
    March 2019
    February 2019
    November 2018
    October 2018
    May 2018
    April 2018
    March 2018
    February 2018
    December 2017
    November 2017
    October 2017
    May 2017
    December 2016
    May 2016
    April 2016
    December 2015
    September 2015
    August 2015

    RSS Feed

Picture
CONNECT​
DISCOVER
ADDRESS
ABOUT | EXECUTIVE BOARD | BLOG | CONTACT | JOIN
Department of Journalism  ​& Public Relations
1250 Bellflower Blvd., LA4-106
Long Beach, CA 90840
© COPYRIGHT 2019 PR​SSA LB. ALL RIGHTS RESERVED.
DISCLAIMER: By attending our meetings and events, you are releasing your consent to being photographed and filmed. 
​Your presence is consent to the release of your likeness to be posted and used on any of our marketing materials.
PRSSA Long Beach reserves the right to use any photograph/video taken at any event.
  • Home
  • About
    • What is PRSSA?
    • Our Roles
    • Chapter History
    • Advisers
  • Membership
    • Become a Member
    • Benefits >
      • Events
      • Partners
      • Mentorship program
      • Conferences
  • Executive Board
    • Meet our Executive Board >
      • About our Board
  • Calendar
  • Bateman Team
  • Blog
  • Media
    • Newsroom
    • Gallery
  • Contact