How to project your aesthetic onto your page
By: Erin Klein
It’s no secret that a cohesive, aesthetically pleasing Instagram feed is one of the most satisfying things to look at. I would be lying if I said that I haven’t tried (and failed) to tune my Instagram feed to look visually appealing and follow the same theme or edit style. But no matter what I did, I was never able to fully achieve that cohesion, and my page still looks like an assortment of random pictures.
The best part about Instagram is that there is no limit on your creativity and you can make almost anything visually appealing if it’s done right. After doing some research and looking at popular aesthetically pleasing Instagram accounts, there are a few tips that I have seen that will help you to create and shape an overall visually appealing feed.
1. Decide what theme you want to base your Instagram feed off of and stick with it.
There is one common theme among all popular aesthetically pleasing Instagram feeds: cohesion. Whatever theme you choose, whether it be food, clothes or nature, you can create a stunning feed by sticking to your theme while keeping it creative. Take the account @symmetrybreakfast for example, their feed is absolutely breathtaking and it’s composed only out of pictures of breakfast.
2. If sticking to one theme is too difficult for you, you can pick a general color scheme.
Even if you chose a to stick to a specific theme, you should try to choose a general color scheme to stick to. This way all your photos look cohesive and blend together seamlessly while still offering variation. Although if you want to go all in and commit to one color for your page you can also do that. The best way to do this is to pick a color you like and then to work within a shade range of that color. A perfect example of using color seamlessly in a feed is no other than @pantone.
3. Find inspiration.
The last thing you need to do is look for things that inspire you and ideas you would want to use in your feed. The best way to do this is by looking at feeds or pages that you like, ask yourself why you like them or what you find appealing about them. Sticking with a specific color is also a great way to challenge yourself and push yourself creatively.
Whatever you chose to do, it is important to pick a theme or color that would suit you. Do not chose a theme that you wouldn’t enjoy maintaining or a color that doesn’t match your personal aesthetic or personality.
Ultimately, achieving an aesthetically pleasing Instagram feed isn’t as difficult as one might think, and is a great way to challenge your creativity.
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