BATEMAN
The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, giving them the opportunity to apply their classroom education and internship experiences to create and implement a full public relations campaign for a real client. The PRSSA-LB Bateman team has placed in the top three, or received an honorable mention, 17 out of the past 24 years they have participated in the Bateman Competition. Past clients include Coca-Cola, VISA, United Way Worldwide, Ally Financial and the U.S. Census Bureau.
2021 Bateman Team are National Champions!
In 2021, California State University, Long Beach’s Bateman team took first place out of 54 universities across the country! Teams were challenged to develop a strategic PR campaign that focuses on reversing the corrosion of civility in American life and fostering more constructive and inclusive public discourse in all corners of society.
Teams were judged on their research, planning, implementation and evaluation. The top three finalists included University of Nebraska–Lincoln in second place followed by Loyola University New Orleans in third place.
CSULB’s winning campaign, “Civility LB” focused on one overarching objective: empowering people to be agents of changes, and inform the public about the. impact of incivility in public discourse. With the COVID-19 restrictions in place, CSULB were able to gather and engage with the public through a robust fully online campaign. Their campaign message "From Another Point of View" was branded and shown upside down to actively demonstrate being able to see each other from another perspective regardless of race, color, national origin, religion, sex, age, or disability. CSULB-CivilityLB garnered a total of seven media placements which led to over 3.7 million media impressions. At the end of the campaign 308 individuals pledged civility as well as 11 organizations!
Place: 1st Place
2021 Diversity Instagram: @civilitylb
Team Members:
The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, giving them the opportunity to apply their classroom education and internship experiences to create and implement a full public relations campaign for a real client. The PRSSA-LB Bateman team has placed in the top three, or received an honorable mention, 17 out of the past 24 years they have participated in the Bateman Competition. Past clients include Coca-Cola, VISA, United Way Worldwide, Ally Financial and the U.S. Census Bureau.
2021 Bateman Team are National Champions!
In 2021, California State University, Long Beach’s Bateman team took first place out of 54 universities across the country! Teams were challenged to develop a strategic PR campaign that focuses on reversing the corrosion of civility in American life and fostering more constructive and inclusive public discourse in all corners of society.
Teams were judged on their research, planning, implementation and evaluation. The top three finalists included University of Nebraska–Lincoln in second place followed by Loyola University New Orleans in third place.
CSULB’s winning campaign, “Civility LB” focused on one overarching objective: empowering people to be agents of changes, and inform the public about the. impact of incivility in public discourse. With the COVID-19 restrictions in place, CSULB were able to gather and engage with the public through a robust fully online campaign. Their campaign message "From Another Point of View" was branded and shown upside down to actively demonstrate being able to see each other from another perspective regardless of race, color, national origin, religion, sex, age, or disability. CSULB-CivilityLB garnered a total of seven media placements which led to over 3.7 million media impressions. At the end of the campaign 308 individuals pledged civility as well as 11 organizations!
Place: 1st Place
2021 Diversity Instagram: @civilitylb
Team Members:
- Samantha Troisi
- Dvid Rowe
- Shani Crooks
- Giselle A. Ormeno
- Alyssa Canales
- Faculty Advisor: Krista Coriaty
- Professional Advisor: Holly Baird
Past Competitions:
- 2021 Civility: California State University, Long Beach -- First Place (Campaign Summary)
- 2020 N/A
- 2019 Diversity: California State University, Long Beach -- First Place (Campaign Summary)
- 2018 With Purpose: California State University, Long Beach -- Third Place
- 2016 Student Veterans of America (SVA): California State University, Long Beach -- Honorable Mention
- 2015 Home Matters: California State University, Long Beach -- Honorable Mention
- 2014 Fiserv: California State University, Long Beach -- Second Place
- 2011 Ally Financial: California State University, Long Beach -- Honorable Mention
